Issue Focus

Pinkfong Company’s flagship IPs, 'Baby Shark' and 'Bebefinn,' have achieved remarkable success in the Latin American market. The company’s official Spanish-language channel experienced a 300% increase in views compared to the previous year, while the Portuguese-language channel saw a 126.6% rise. Moreover, three of the company's Latin American channels rank among the top 10 for viewership, with 'Pinkfong' Spanish at 63 billion views and 'Bebefinn' Spanish at 50 billion views.
Introduced in April 2022, 'Bebefinn' is a family-friendly, sing-along musical series that has garnered widespread acclaim in the region. The series rapidly gained popularity, reaching 10 million YouTube subscribers in just 14 months, and amassing 35 million subscribers and 17.5 billion views across all channels in two years. Additionally, the show’s original series on Netflix topped charts in Argentina and secured high rankings in Mexico, Chile, Colombia, and Brazil.
Pinkfong Company credits its success to content localization, incorporating region-specific songs and cultural references. The interactive app 'Baby Shark Kids World' saw a 153% increase in South American users last year, offering content in multiple languages like Spanish and Portuguese. The app’s adaptive and user-friendly features, such as AI-driven content recommendations and offline playback, have played a significant role in its rapid growth.