Issue Focus

Holiday Retail Playbook: W Concept’s TPO-Driven Year-End Strategy

This article showcases how a major Korean fashion platform is leveraging seasonality, exclusive drops,

and lifestyle-bundled curation to drive conversion—offering insight into how K-fashion and retail IP

can be positioned for global buyers during holiday peaks.

♦  Seasonal TPO-Based Mega Curation

      • W Concept launches a Holiday campaign through Dec 14, offering 80,000+ fashion and lifestyle SKUs

          curated by TPO (gatherings, dates, home holidays)

      • Party/date sections highlight outerwear, dresses, knits, and skirts for festive styling, signaling strong

          demand for occasion-driven fashion assortments

♦  Home-Lifestyle Integration for ‘Home-Holiday’ Trends

      • Home-stay curation includes loungewear, blankets, skincare packs, and body/hair care, reflecting rising

          appetite for cozy at-home seasonal experiences

      • Daily Holiday Deal of the Day at 10 AM features 1,000+ items across winter apparel, underwear, beauty,

          and kids categories, boosting repeat visitation

♦  Gift Commerce and Exclusive Picks to Raise Basket Value

      • Gift corner includes holiday-exclusive SKUs, winter accessories, beauty, lifestyle goods, and curated gift

          sets to widen selection for gifting needs

      • MD-selected hero items (Vintage Hollywood hair band, Puma padded slippers, Lazyanne loafers,

          Origo home shoes, Ra.ju muffler) spotlight impulse gifting trends

♦  Brand-Exclusive Drop: Starbucks Holiday Tableware

      • W Concept unveils exclusive early-sale of “Starbucks Stacca Holiday Tableware” line—six limited SKUs

          including plates, goblets, and mugs for party hosting

      • Buyers receive tablecloths or reusable bags as limited giveaways, strengthening platform-exclusive IP

          appeal with up to 18% discount coupons available

Source

MaeilBusiness Newspaper. (2025.12.4)

https://www.mk.co.kr/news/business/11483927