Issue Focus

Korea Fashion Trend: Musinsa Opens Large-scale Flagship Complex in Yongsan

Musinsa has opened its first complex-format flagship at Yongsan I’Park Mall, combining a multibrand

“Musinsa Megastore” with a “Musinsa Standard” store. The 1,000-pyeong space positions K-fashion as

a one-stop lifestyle offer for young urban shoppers.

♦  Key Case overview

      • Location: 2F Yongsan I’Park Mall, integrating Musinsa Megastore and Musinsa Standard in one connected floor.

      • Size: about 3,305m2, the largest Musinsa offline store and the biggest single fashion store in the mall.

      • Layout: roughly 56% Megastore/ 44% Musinsa Standard, visually separated by different floor colors.

♦  Content/ Business point

      • Megastore curates around 200 brands across apparel, shoes and beauty, with zones like “Musinsa Girls,”

          “Musinsa For Woman,” and “Work & Formal.”

      • A sneaker wall with ~300 styles and a “Musinsa Player” sports area highlight key growth categories.

      • Musinsa Standard side offers full-line lifestyle (mens, womens, kids, sports, beauty, home) in one place.

♦  Global / Buyer angle

      • Musinsa frames offline expansion as a way to ride global interest in K-culture and extend it to K-fashion.

      • Concept zones can be turned into modular store formats, potentially exportable to other cities or countries.

      • Overseas plans include Hongdae “Musinsa Kicks” and future stores in markets such as Shanghai.

Source
MoneyS. (2025. 12. 10)

https://www.moneys.co.kr/article/2025121017063734758