Issue Focus

LG & Qualcomm Unveil On-Device ‘AI Cabin Platform’

LG Electronics and Qualcomm will unveil a jointly developed, generative-AI-based in-vehicle

high-performance computing (HPC) solution called the AI Cabin Platform at CES 2026 in Las Vegas.

The platform runs multiple open-source generative AI models directly inside the car to upgrade safety

guidance and in-cabin entertainment without relying on external servers.

♦  Key Case overview

      • LG will present the AI Cabin Platform, an on-device AI solution integrated into vehicle HPC “brains,”

          to global automakers at CES 2026 (Jan 6-9).

      • The system is powered by Qualcomm’s automotive SoC Snapdragon Cockpit Elite, reflecting a close

          Korea–US tech partnership around next-generation mobility.

♦  Content / Business point

      • The platform applies vision-language models (VLMs), large language models (LLMs) and image-generation

          models to LG’s in-vehicle infotainment system, enabling context-aware responses and ambient visuals.

      • All AI computation is processed on-device inside the vehicle, which the companies position as reducing

          latency and mitigating cloud-related security and privacy risks.

      • Using cameras inside and outside the car, the system can warn drivers about merging vehicles and

          offer mood-matched images or music suggestions.

♦  Global / Buyer angle

      • For global OEMs and mobility service operators, this case shows how Korean suppliers are shifting from

          hardware/IVI supply to AI-defined vehicle (AIDV) platforms, adding differentiable software experiences

          on top of standard cockpits.   

Source

The Daily Sports. (2025. 12. 11)

https://isplus.com/article/view/isp202512110076