Issue Focus
Summary
| Type | Other | Genre | Broadcasting |
|---|
Detail
‘Dynamite Kiss’ Tops Netflix’s Global Non-English Series Chart
SBS Wed–Thu rom-com “Dynamite Kiss” (키스는 괜히 해서!) has ranked No.1 globally on Netflix’s
Non-English TV chart for two consecutive weeks, after gradually climbing from 3rd to 1st place.
The show is also recording its own career-high TV ratings in Korea, confirming both domestic and
overseas traction.
♦ Key Case overview
• According to Netflix’s official Top 10 (Tudum), “Dynamite Kiss” recorded 4.8 million views from 1–7 December and
kept the No.1 spot in the Non-English TV category for the second week in a row.
• The series started at 3rd place in its first week, rose to 2nd in week two, then 1st in week three and four,
showing steady word-of-mouth growth rather than a oneweek spike.
♦ Content / Business point
• Story: a single woman Go Da-rim (Ahn Eun-jin) who fakes being a working mom for a job, and her boss
Gong Ji-hyuk (Jang Ki-yong) who falls for her—classic “office rom-com” with fast pacing (the leads kiss
already in episode 1) and deliberate rom-com clichés
• The drama ranked No.1 among Non-English shows in 43 countries, including Bolivia, Brazil, Chile,
Colombia and Korea, underlining strong reception in Latin America and Asia.
♦ Global / Buyer angle
• The show’s performance, alongside other Korean non-English hits in Netflix’s Top 10, reinforces K-rom-com
as a stable export genre, not just a one-off trend.
Source
MAEIL BUSINESS NEWSPAPER. (2025. 12. 10)
https://www.mk.co.kr/en/culture/11488745
Yeonhap News. (2025.12.10)
https://www.yna.co.kr/view/AKR20251210027000005
MAEIL BUSINESS NEWSPAPER
