Issue Focus

Swiss Watch Brand Co-creates Limited Edition with K-Drama Star Ji Chang-wook

Swiss watchmaker Rado has released a special limited model, “True Square Open Heart × Ji Chang-wook Edition,”

co-created with Korean actor and global ambassador Ji Chang-wook. The piece combines Rado’s high-tech ceramic

square case with ruby index stones inspired by the actor’s birthstone and design input collected during his visit

to the brand’s Swiss manufacture.

♦  Key Case overview

      • The collaboration grew out of Ji Chang-wook’s 2023 visit to Rado’s headquarters and manufacture in

          Lengnau, where he observed high-tech ceramic coloring, casting and sapphire-crystal production, and

          discussed a special model project with the CEO.

      • The watch belongs to Rado’s True Square line, a core collection introduced in 2020 that showcases the

          brand’s expertise in square-case design and debuts its first monobloc high-tech ceramic case structure.

♦  Content / Business point

      • The new edition features a matte black high-tech ceramic case and bracelet, offering scratch resistance,

          light weight and skin-friendly, temperature-adaptive wear.

      • The caseback is engraved with special-edition wording and Ji Chang-wook’s name in Korean,

          emphasizing the co-creation aspect. Inside beats the automatic R734 calibre with a Nivachron balance

          spring, approximately 80-hour power reserve and 50 m water resistance (case size 38 × 44.2 mm).

♦  Global / Buyer angle

      • Rado’s CEO emphasizes that the brand “values collaborations with creative people” when launching

          new models, and frames Ji Chang-wook as part of the “Rado family” built over several years of partnership.

Source

The JoongAng. (2025. 12. 12)

https://www.joongang.co.kr/article/25389531