Issue Focus
Korean FAST Market Expected to Surpass 1 Trillion KRW by 2028
Summary
| Type | Market Trends | Genre | Broadcasting |
|---|
Detail
The Free Ad Supported Streaming TV (FAST) market in Korea is forecasted to show the fastest growth in the Northeast Asian broadcasting sector, outpacing Japan and China. According to a report by DirectMediaLab, the Korean FAST market is projected to exceed 1.1 trillion KRW by 2028.
This growth is attributed to the international popularity of Korean content, such as K-dramas, variety shows, and K-pop, which are increasingly being streamed on FAST platforms. Major Korean broadcasters like KBS, MBC, SBS, and JTBC are eagerly entering the FAST market, boosting viewership with compelling content.
DirectMediaLab's report also notes that the expansion of the global FAST market is tied to the rising global share of K-content. Platforms like NEW ID are broadcasting over 1,000 hours of K-pop content globally. The creation of K-content sections by leading global platforms like Tubi indicates a burgeoning "FAST Hallyu," spreading K-movies, K-dramas, and K-variety shows worldwide. This report is the first comprehensive analysis of the domestic and global FAST markets, covering market projections, platform types, audience trends, and more.
This growth is attributed to the international popularity of Korean content, such as K-dramas, variety shows, and K-pop, which are increasingly being streamed on FAST platforms. Major Korean broadcasters like KBS, MBC, SBS, and JTBC are eagerly entering the FAST market, boosting viewership with compelling content.
DirectMediaLab's report also notes that the expansion of the global FAST market is tied to the rising global share of K-content. Platforms like NEW ID are broadcasting over 1,000 hours of K-pop content globally. The creation of K-content sections by leading global platforms like Tubi indicates a burgeoning "FAST Hallyu," spreading K-movies, K-dramas, and K-variety shows worldwide. This report is the first comprehensive analysis of the domestic and global FAST markets, covering market projections, platform types, audience trends, and more.
Source
전자신문 (ETNEWS), '한국 FAST시장, 2028년 1조 돌파 전망…동북아 최고 성장률, 2024-08-13
