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SM Entertainment's First Virtual Artist, Nævis, to Debut in September

Summary

SM Entertainment's First Virtual Artist, Nævis, to Debut in September
Type Company News Genre Music

Detail

 

Nævis, formerly a supporting character for the girl group aespa, will debut as SM Entertainment's first virtual artist this September. Initially, Nævis played a role in aespa's narrative, aiding the members in navigating between reality and the digital realm called "Kwangya."
Nævis previously appeared in aespa's song "Welcome To MY World" from their third mini-album last year and made a cameo at their June concert. Developed by SM's Virtual IP Center, Nævis seamlessly transitions from a lifelike 3D character to a 2D animated form, tailored to fit various platforms and content.
Leveraging AI voice technology and generative AI for content creation, Nævis aims to diversify her IP into music, gaming, and brand partnerships. SM Entertainment has already released a teaser video on YouTube, showcasing Nævis's journey from the digital to the real world, with another video slated for release on the 23rd. More information is available on her official website at naevisofficial.com.