Issue Focus

Sonia Latoui, head of content platforms at Mediawan, France's premier media conglomerate, highlighted the increasing global and French interest in K-content during her interview at the International Broadcasting Video Market (BCWW) 2024 in Seoul. Mediawan is actively pursuing a variety of K-content genres, including horror, fantasy, and documentaries, to enrich its diverse offerings across its numerous TV channels and streaming services.
BCWW 2024 was notable for France having its own national pavilion for the first time, with participation from five leading French media entities, including Gaumont TV and the National Center for Cinema and Animation (UniFrance). Latoui, who manages content creation and acquisitions for Mediawan's 17 channels and three streaming platforms, underscored the significance of acquiring TVING's original series 'Monstrous' for their OTT channel 'Insomnia.'
Latoui also discussed the potential for collaborative co-production projects between Korea and France, emphasizing the necessity of strong narratives and formats for successful partnerships. She recommended that Korea consider adopting a content quota system akin to France's, to guarantee fair compensation for local creators amidst the rising prominence of global OTT giants like Netflix and Disney+.