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2023 Animation Industry White Paper

Summary

2023 Animation Industry White Paper
Type Statistics Genre Animation

Detail

  • Title: 2023 Animation Industry White Paper
  • Author: Korea Creative Content Agengy
  • Date: 2024-03-04

Table of Contents


I. Overview of the Animation Industry
1. Trends in the Animation Industry in 2022
2. Issues in the Animation Industry in 2022
II. Current Status of Animation Usage in Korea
1. Overview of the Animation User Survey
2. Results of the Animation User Survey
III. Global Animation Industry
1. Global Animation Market Size
2. United States
3. China
4. Japan
5. Asia
6. Europe
IV. Appendix
1. Production and Distribution Status
2. Support Status for Animation
3. Laws Related to the Promotion of the Animation Industry

Summary


· Overview of the Report
The 2023 Animation Industry White Paper provides an in-depth analysis of the trends, challenges, and opportunities within the Korean animation sector. The report covers various aspects, including user behavior, content production, distribution, and international expansion, highlighting the industry's resilience and adaptability in a rapidly changing media landscape.


· User Trends
A survey conducted between June and July 2023 reveals that 63.5% of respondents engage with animation content at least once a week, a figure that has been steadily increasing since 2021. The most popular platforms for viewing animations are OTT services, which dominate the landscape with a 90.8% usage rate. The survey also indicates a strong preference for genres such as science fiction, fantasy, and adventure, with user preferences varying significantly by age and gender.


· Content Production Support
The report outlines several initiatives aimed at enhancing the quality and competitiveness of Korean animation. The Animation Bootcamp and Independent Animation Production Support programs have been crucial in nurturing new talent and supporting the creation of both short and feature-length animations. The introduction of IP-driven animation production support in 2022 marks a significant step in leveraging domestic intellectual property across various genres, including webtoons, novels, and games.


· Distribution and International Expansion
Efforts to promote Korean animation globally have been met with success. In 2022, domestic animations were showcased at international film festivals, with significant acclaim and numerous awards. The report emphasizes the importance of supporting independent creators in submitting their works to overseas festivals, which has enhanced the global visibility of Korean animation.


· Industry Challenges and Future Outlook
Despite its growth, the industry faces challenges, including the need for more diverse content and the competition from global animation powerhouses. However, with continued support from government initiatives and the increasing integration of new technologies like VR, AR, and the metaverse, the Korean animation industry is well-positioned to continue its upward trajectory.