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2023 Music Industry White Paper

Summary

2023 Music Industry White Paper
Type Statistics Genre Music

Detail

  • Title: 2023 Music Industry White Paper
  • Author: Korea Creative Content Agengy
  • Date: 2023-09-27

Table of Contents


I. Overview of the Music Industry
1. Trends in the Music Industry in 2022
2. Issues in the Music Industry in 2022
II. Current Status of Music Usage in Korea
1. Overview of the Music User Survey
2. Results of the Music User Survey
III. Global Music Industry
1. Global Music Market Size
2. United States
3. China
4. Japan
5. France
6. Mexico
7. Indonesia
IV. Appendix
1. Support Status for Music Industry
2. Analysis of Popular Music Charts in 2022

Summary


· Overview of the Korean Music Industry in 2022
The 2023 Music Industry White Paper provides an extensive analysis of the trends, challenges, and opportunities in the Korean music industry. In 2022, the industry witnessed significant changes, particularly in the wake of the COVID-19 pandemic, which shifted the dynamics of music consumption and performance.


· Music Consumption Trends
In 2022, 86% of survey respondents reported listening to music at least once a week, with 46.7% indicating they listened almost daily. The most common setting for music listening was during commutes, followed by leisure time at home or cafes. Online video sites were the most popular platform for music consumption, used by 86.4% of respondents, followed by streaming services at 69%. Smartphones were the dominant device for listening to music, used by 90.5% of participants.


· Music Performance and Fandom Activities
The return of in-person music performances marked a significant shift in 2022. The average number of paid offline music performances attended was 3.8 per year. The most attended genres were domestic pop concerts and musicals. Online performances remained popular, with new formats that blend localization and scalability. Additionally, 36.3% of respondents engaged in music-related fandom activities, primarily through online platforms.


· Industry Support and Innovation
The Korea Creative Content Agency (KOCCA) played a vital role in supporting the music industry's recovery and growth through various initiatives. Programs like Muse On, which discovers and nurtures new musical talents, and support for online performance production, were crucial in promoting the industry. The ICT-Music (Music Tech) Production Support Project, which combines music with cutting-edge ICT technologies, continued to foster innovation in the industry.


· Global Expansion and Future Outlook
Korean music, particularly K-pop, maintained a strong global presence. Artists like BTS, Seventeen, and Stray Kids were among the top global artists in 2022. The report also highlighted the increasing importance of global promotion and the role of new technologies like AI, VR, and NFT in shaping the future of the music industry. The continued expansion of Korean popular music overseas is anticipated, supported by innovations in both performance and production.


· Conclusion
The Korean music industry is poised for further growth and international success, driven by technological advancements and strategic support from government agencies. The industry's ability to adapt to changing global trends and embrace new technologies will be crucial in maintaining its competitive edge on the world stage.