Resources

Table of Contents

Part 1: Overview of the Cartoon Industry
Chapter 1: 2022 Cartoon Industry Trends
Chapter 2: 2022 Cartoon Industry Issues
Part 2: Status of Cartoon and Webtoon Users in Korea
Chapter 1: Overview of Cartoon and Webtoon User Survey
Chapter 2: Results of Cartoon and Webtoon User Survey
Part 3: Global Cartoon Industry
Chapter 1: Global Cartoon Market Size
Chapter 2: United States
Chapter 3: China
Chapter 4: Japan
Chapter 5: France
Chapter 6: Southeast Asia
Part 4: Cartoon Industry Support Status
Chapter 1: Status of Support for the Cartoon Industry

Summary

· Overview of the Korean Webtoon Industry over the Past Decade and Challenges for Sustainable Growth
This report provides an analysis of the Korean webtoon industry, covering the growth and transformations of the past decade. As the webtoon industry has become a major player in the content sector, the report examines its current state and suggests paths for long-term sustainable development.

· Growth of the Webtoon Industry
The Korean webtoon industry has shown remarkable growth, evolving into a major content sector. In 2022, the total revenue reached approximately 1.829 trillion KRW, representing a 16.8% increase from the previous year, with platform revenues accounting for over 60% of the total. The industry has also expanded internationally, with Korean webtoons gaining popularity in global markets valued at approximately 21 trillion KRW.

· Role of Webtoon IP
The significance of webtoon intellectual property (IP) has increased, with webtoon-based content widely adapted into other genres such as dramas, animations, and games. Successful cross-industry uses of webtoon IP are expected to continue growing as demand for diversified content remains strong.

· Challenges and Recommendations for Sustainable Growth
To ensure sustained growth, there is a need to redefine the roles within the webtoon industry, focusing on production and distribution structures, as well as contract and revenue models. The report emphasizes the importance of collaboration between creators and businesses and suggests establishing comprehensive business models to accommodate evolving industry needs. The webtoon industry is positioned for continued expansion, both domestically and globally, by enhancing the collaboration between creative talent and the business sector.