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Interview with Kim Mi Kyung, Director of the Product Business Division

at National Museum Foundation of Korea

Some of the hottest items in Korea right now are the goods from the National Museum’s product brand

“MU:DS" Once perceived as old-fashioned and rigid, museum merchandise has been completely redefined

under the leadership of Kim, Mi-Kyung , Director of the Product Business Division at the National Museum

Foundation of Korea.

In this interview, she shares in-depth insights on “Reinterpreting Traditional Culture IP and Strategies for

the Global Goods Business,” including MU:DS’s branding expertise, criteria for assessing global market

potential, and guidelines for leveraging traditional culture in modern content.

Her thoughtful answers reveal how traditional culture can evolve into a hip and trendy dimension of K- culture.

※ For further details, please refer to the attached PDF file.

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