Resources

Interview with Jung, Woo Hyun,
Head of Global Business, at WHYNOT Media

Korean dramas are now thriving not only on global OTT platforms like Netflix and Amazon Prime Video,

but also on social platforms such as YouTube and TikTok. At the forefront of this trend is WHYNOT Media,

a company making a strong mark in the global market.

For this feature, we spoke with Jung Woo hyun, Head of Global Business at WHYNOT Media.

He has pioneered new pathways for K-broadcast content by successfully leading projects such as

"Cheongdam International High School" and the original variety show "Romance Before Debut",

co-produced with Japan’s ABEMA TV.

In this interview, themed “Global Expansion Strategies and Success Cases of K-Web Dramas on OTT and

Social Platforms,” he shares insights on shifting market dynamics and the keys to building a global

fandom. This column looks at how K-web dramas have captured the global stage in today’s short form

driven media era.

※ For further details, please refer to the attached PDF file.

※ The content of this post is provided solely for the purpose of enhancing public understanding of

     overseas information related to the content industry. It does not represent the official position of

     the Korea Creative Content Agency and carries no legal effect.