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Interview with Song, Min-Sun Director at KEYEAST

The drama production landscape is evolving faster than ever.

Today, the vast amount of data generated from fandom communities has become a critical indicator in

determining drama investments and programming decisions. We are now in an era where the voices of fans

influence content from its very starting point.

In this interview, we spoke with Song, Min-sun, Executive Director at KeyEast, who has been involved in

drama planning and production for over 20 years.

Under the theme “How Fan Voices Shape Drama Production," she shared in-depth insights on how

fandom data impacts decision making at each stage of production.

This feature explores how fandom data is transforming the drama industry.

※ For further details, please refer to the attached PDF file.

※ The content of this post is provided solely for the purpose of enhancing public understanding of

     overseas information related to the content industry. It does not represent the official position of

     the Korea Creative Content Agency and carries no legal effect.