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Interview with Kim, Ha Young, Content Designer at netmarble

This interview features Kim, Ha-young, Content Designer at Netmarble, who has been responsible for

shaping the worlds and storylines behind several global hits.

Her portfolio includes major titles such as Blade & Soul, The Seven Deadly Sins, and

Paragon: The Overprime, where she has designed game universes, characters, and storylines that resonate

with players worldwide.

In today’s game industry, interactive elements that enhance user engagement are becoming increasingly

important, and with them, the role of the content designer - responsible for ensuring player immersion - has

come into the spotlight. As more cases emerge of expanding existing IPs into games, there is a growing push

to faithfully preserve the identity of the original work while delivering a dynamic, immersive experience for

players. Against this backdrop, this interview takes a closer look at the core responsibilities of content

designers and what their role means from the perspective of K-games.

※ For further details, please refer to the attached PDF file.

※ The content of this post is provided solely for the purpose of enhancing public understanding of

     overseas information related to the content industry. It does not represent the official position of

     the Korea Creative Content Agency and carries no legal effect.