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 Interview with Choi, Jin Suk Creative Director at Kreation Music Rights

This interview features Choi, Jin-Suk Executive Director and Head of Creative at Kreation Music Rights,

a company leading K-pop’s global competitiveness through collaborations with major artists from SM, JYP,

and YG Entertainment, as well as multiple No.1 hits on the Billboard Dance Club Chart. He is also a producer

at Dsign Music, a renowned Norway-based songwriting and production team.

Behind K-pop’s explosive global success lies a distinctive production paradigm -- cross-cultural

collaboration that transcends borders .

In the past, music production operated within the confines of a specific region, but today, K-pop connects

songwriters and producers from diverse cultural backgrounds through a unified creative system.

This has given rise to K-pop’s unique sound identity and strengthened its global competitiveness.

In this interview, we explore the theme of enhancing the global competitiveness of K-pop IPs, delving into

the dynamics of cross-cultural collaboration and the sustainability of the K-pop ecosystem.

※ For further details, please refer to the attached PDF file.

※ The content of this post is provided solely for the purpose of enhancing public understanding of

     overseas information related to the content industry. It does not represent the official position of

     the Korea Creative Content Agency and carries no legal effect.