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Interview with Lee, Seung-Jun Korea Branch Manager at Venatus Media Korea

As the global gaming market expands at an unprecedented pace, digital branding strategies that go beyond

passive advertising and truly engage core gamers are becoming increasingly crucial.

The industry is now focusing on media approaches that deliver brand messages effectively without

disrupting the gaming experience itself.

In this interview, we spoke with Lee, Seung-Jun, Korea Branch Manager of Venatus Media Korea, who has

spent more than two decades leading marketing and business initiatives in the gaming industry,

including senior positions at Atari Korea , Blizzard Entertainment Korea , and a leading mobile game developer.

He shared in depth insights into digital branding and media strategies targeting global core gamers from

innovative rich media advertising tactics to the evolving future of game marketing

※ For further details, please refer to the attached PDF file.

※ The content of this post is provided solely for the purpose of enhancing public understanding of

     overseas information related to the content industry. It does not represent the official position of

     the Korea Creative Content Agency and carries no legal effect.