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Interview with Jo, Jong Chul Secretary General at DokdoSarang Movement HQ

Dokdo is more than just a territory it stands as a profound historical and cultural symbol of the Republic of Korea.

In recent years, new initiatives have emerged to communicate this public value in a more relatable way to the general public,

integrating marketing and branding strategies that resonate across generations.

In this interview, we spoke with Chul, Jo-Jong,  Secretary General of the DokdoSarng Movement HQ, who

leads the brand collaboration projects featuring the Dokdo character "Gangchi".

We explored how public interest IPs can be successfully branded, how they can form meaningful

partnerships with private companies, and how such collaborations help amplify the social and cultural value

of national symbols like Dokdo.

※ For further details, please refer to the attached PDF file.

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