Resources

Interview with Jang, Hye-Sun Head of Content Business at HYBE

In the global entertainment industry, artist IPs have evolved far beyond albums and live performances.

A new “Fan Media” strategy where artists take the lead in planning and distributing documentaries, films,

and live content is emerging as the new standard for the content business.

In this interview, we spoke with Jang Hye-sun, Head of Artist IP Content Business at HYBE, who oversees

content strategies built around the company’s core artist IPs, including BTS, SEVENTEEN,

and TOMORROW X TOGETHER. Drawing on her extensive experience in global content development and

format franchising at CJ ENM, she shares insights into HYBE’s “Fan Media” approach that bridges fandom

and media through innovative planning and distribution.

※ For further details, please refer to the attached PDF file.

※ The content of this post is provided solely for the purpose of enhancing public understanding of

     overseas information related to the content industry. It does not represent the official position of

     the Korea Creative Content Agency and carries no legal effect.