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Interview with Kim, Min Ji General Manager at HAGO : HAUS

As distribution models evolve rapidly, integrating the agility of online commerce with the experiential

strength of offline retail has become essential for brand growth. In this environment, O4O (Online for  Offline)

strategies are critical for helping digitally native brands establish a strong offline presence and expand

globally In this interview, we spoke with Kim, Min-Ji, General Manager of Strategic Planning at HAGO : HAUS,

a company elevating brand value through O4O driven distribution innovation.

Under the theme “Maximizing O4O Synergy: Distribution Innovation as a Catalyst for Brand Value,”

we discussed how online data informs offline experiences, the key principles of a successful O4O transition,

and strategies that strengthen the global competitiveness of K-fashion brands. Since joining HAGO : HAUS in

its early stages, Kim has helped guide online born -- labels including the fast growing Matin Kim into

effective offline expansion through hands on O4O execution. She now leads global partnership development

to support the overseas growth of K-fashion brands, extending Korea’s distribution innovation to markets worldwide.

※ For further details, please refer to the attached PDF file.

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