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Interview with Kim, Jung-Hyun PR Asset Development Division at KOFOTI

As the global wave of K-culture continues to elevate the profile of K-fashion, Korea’s textile and fashion

companies now face the need to move beyond simple exports and develop robust branding and marketing

strategies capable of competing on the global stage.

Under the theme “Global Marketing and Branding Strategies for K Fashion,” this interview explores

the Federation’s support initiatives to strengthen K-fashion’s global competitiveness, the latest trends

capturing the attention of overseas buyers, and future strategies aimed at amplifying the value of K-fashion

in international markets.
 

※ For further details, please refer to the attached PDF file.

※ The content of this post is provided solely for the purpose of enhancing public understanding of

     overseas information related to the content industry. It does not represent the official position of

     the Korea Creative Content Agency and carries no legal effect.