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Interview with Chief & Operating Officer Yi Yuan at Hiverlab

In Southeast Asia, the market for next generation convergent content has entered a phase of practical

adoption following the peak of the metaverse boom. Companies are now prioritizing ROI driven technology deployment,

while government support schemes and talent development programs continue to underpin industry growth.

Accessible technologies such as WebXR and generative AI are gaining traction by aligning seamlessly with

mobile first consumption environments, accelerating the spread of immersive, experience led content.

Audiences, meanwhile, respond less to technology itself than to content that delivers cultural relevance and

emotional engagement. As a result, localization and creative direction have emerged as decisive competitive factors.

For this interview, we spoke with Yi Yuan, Co-Founder and Chief Operating Officer of Hiverlab, a Singapore based XR specialist.

Since 2015, Hiverlab has developed immersive solutions built on XR, AR, and VR technologies, leading a wide range of

collaborative projects with government bodies and industry partners.

The company also brings extensive experience in developing B2B solutions that integrate AI, CloudXR, and 5G,

with applications spanning education, tourism, and public services.

In this conversation, we explore the policy and technological landscape shaping Southeast Asia’s

convergent content market, user response patterns, the expansion potential of K-content, and insights into

how immersive storytelling is likely to evolve as the industry moves forward.

※ For further details, please refer to the attached PDF file.

※ The content of this post is provided solely for the purpose of enhancing public understanding of

     overseas information related to the content industry. It does not represent the official position of

     the Korea Creative Content Agency and carries no legal effect.