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Nexon's 'Dungeon & Fighter Mobile' Triumphs in Chinese Market
Summary
Genre | Game |
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Detail
Nexon's "Dungeon & Fighter Mobile" has achieved remarkable success in China, leading the export revenue rankings for Korean mobile games in the first half of the year. Launched on May 21, the game generated approximately 485 billion KRW in just six weeks on the Chinese Apple App Store.
The game's success can be attributed to its immersive action optimized for mobile platforms and its reimagined original IP content. The pre-release hype was evident, with 60 million pre-registrations in China.
Nexon plans to sustain this momentum through local marketing, development, and events, including the upcoming "Dungeon & Fighter Mobile Arcade 2024" on August 10. The event will reveal new content and the highly anticipated second awakening for all classes.
The game's success can be attributed to its immersive action optimized for mobile platforms and its reimagined original IP content. The pre-release hype was evident, with 60 million pre-registrations in China.
Nexon plans to sustain this momentum through local marketing, development, and events, including the upcoming "Dungeon & Fighter Mobile Arcade 2024" on August 10. The event will reveal new content and the highly anticipated second awakening for all classes.
Source
FETV (Financial Economy TV), '넥슨 ‘던파 모바일’ 중국 게임시장 정벌 ‘성공적’, 2024-07-17