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Queen of Tears' Pop-Up Store in Tokyo Sells Out, Impressing Japanese Fans
Summary
| Genre | Broadcasting |
|---|
Detail
The drama 'Queen of Tears' has become a mega-hit, with its pop-up store in Tokyo experiencing sell-out crowds. The event, organized by Studio Dragon, WITHMU, and IMX, has been running at Tower Records Shibuya since July 12. Despite limiting daily visitors to 800 for safety reasons, over 10,000 people visited by July 25.
The pop-up store offers various merchandise, including clear files, acrylic keyrings, and props from the show, all of which have been extremely popular. A representative from Tower Records Shibuya noted the unexpected and overwhelming response, with tickets selling out quickly.
Following this success, Studio Dragon plans to open additional pop-up stores in Osaka, Nagoya, and Fukuoka from August to October, and in Manila, Philippines, in August. This initiative aims to meet the expectations of 'Queen of Tears' fans and maximize the IP's value globally. Studio Dragon also hosted a successful pop-up store at The Hyundai Seoul in June, where merchandise sold out rapidly.
The pop-up store offers various merchandise, including clear files, acrylic keyrings, and props from the show, all of which have been extremely popular. A representative from Tower Records Shibuya noted the unexpected and overwhelming response, with tickets selling out quickly.
Following this success, Studio Dragon plans to open additional pop-up stores in Osaka, Nagoya, and Fukuoka from August to October, and in Manila, Philippines, in August. This initiative aims to meet the expectations of 'Queen of Tears' fans and maximize the IP's value globally. Studio Dragon also hosted a successful pop-up store at The Hyundai Seoul in June, where merchandise sold out rapidly.
Source
조선비즈 (Chosun Biz), '눈여' 김수현♥김지원, 메가히트 IP 됐다..일본 현지 관계자도 놀란 호응, 2024-07-25
