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Dalseo District in Daegu announced that its web drama "I Hate School, But I Want to Go on a Field Trip," produced in May, has surpassed 1.37 million views and is set to be broadcast on Japanese OTT platforms. The drama, aimed at the MZ generation, humorously explores students' concerns and friendships, set against Dalseo's popular school trip destinations.
Produced with WhyNot Media, the drama premiered on the KOK TV channel, quickly gaining attention with its total view count across platforms. This success follows Dalseo District's previous web dramas, which have also garnered significant viewership, reinforcing the district's use of web content for regional promotion.
Capitalizing on this success, Dalseo District is expanding its reach to Japan by the second half of 2024, using the web drama to promote its tourist attractions and enhance its brand as a tourism destination. Mayor Lee Tae-hoon emphasized the district's commitment to evolving promotional strategies to attract new tourists and boost the local economy.