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Macovill, the rising star in children's content, is making waves globally with its popular character "Chitaboo," which has surpassed 1 billion views on YouTube and is gaining traction in markets like the U.S. and Mexico. With over 2.2 million subscribers, "Chitaboo" is setting the stage for Macovill's ambitious expansion into the total entertainment industry.
Founded by CEO Joo-Hyun Lee, Macovill specializes in developing IP-based content, including mobile games and character merchandising. The company’s flagship character, "Chitaboo," has become a sensation, especially among young viewers, with cumulative views now approaching 1.2 billion. Macovill’s strategy is to grow "Chitaboo" into a lifelong brand rather than just a fleeting childhood memory, ensuring sustained engagement with its audience.
As Macovill expands its portfolio, the company is not only focusing on children’s content but also targeting older audiences with projects like the game "Oz Rewrite." This Japanese anime-style collectible mobile game is being developed in partnership with HYBE IM, with expectations high for its success. Macovill’s vision is to evolve into a comprehensive entertainment company, akin to Bandai Namco or Nintendo, by continuously creating, acquiring, and expanding its IPs. The global success of "Chitaboo" is just the beginning of this journey.