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Shift Up's 'Goddess of Victory: NIKKE' Showcases Popularity in Japan
Summary
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Detail
Since its 2022 debut, Shift Up's 'Goddess of Victory: NIKKE' has garnered a dedicated following worldwide, with Japan standing out as a particularly enthusiastic market. This was especially apparent during the 2024 Tokyo Game Show from September 25-29, where NIKKE's booth drew significant attention. The interactive booth recreated the in-game gacha experience, delighting attendees and featuring cosplayers dressed as game characters.
In Akihabara, a hotspot for subculture enthusiasts, NIKKE's influence is unmistakable. The NIKKE Mega Pop-Up Store at Pop Space showcased an array of merchandise, including mugs, acrylic stands, caps, and tapestries featuring popular characters like 'Alice: Wonderland Bunny' and 'Soda: Twinkling Bunny.' Even surrounding stores like 'Animate' and 'Trader' highlighted NIKKE merchandise.
With advertisements for NIKKE visible across Tokyo, the game's strong market presence in Japan is clear. Its success in this market reflects NIKKE's rise as a major player in the global subculture gaming scene, fueling optimism for its enduring appeal.
In Akihabara, a hotspot for subculture enthusiasts, NIKKE's influence is unmistakable. The NIKKE Mega Pop-Up Store at Pop Space showcased an array of merchandise, including mugs, acrylic stands, caps, and tapestries featuring popular characters like 'Alice: Wonderland Bunny' and 'Soda: Twinkling Bunny.' Even surrounding stores like 'Animate' and 'Trader' highlighted NIKKE merchandise.
With advertisements for NIKKE visible across Tokyo, the game's strong market presence in Japan is clear. Its success in this market reflects NIKKE's rise as a major player in the global subculture gaming scene, fueling optimism for its enduring appeal.
Source
지디넷코리아 (ZDNet Korea), '시프트업 '니케', 일본에서도 저력 과시, 2024-10-09
