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Lookism' Popup Store Draws 40,000 Fans, Expands to Japan
Summary
| Genre | Comics/Webtoons |
|---|
Detail
In celebration of its 10th anniversary, the popular webtoon 'Lookism' hosted a popup store event that drew over 40,000 fans. Organized by The Grin Company from July 14 to 25 at Lotte World Mall in Jamsil, the event attracted fans of all ages from across the country.
The popup store, a first for 'Lookism,' featured photo zones with scenes and props from the webtoon, a heritage zone showcasing iconic moments and quotes, and a merchandise booth offering character goods and limited-edition items. Attendees eagerly lined up to buy keyrings, photocards, commemorative body pillows, and clothing.
'Lookism' has garnered over 10 billion views on Naver Webtoon and has expanded its reach to international platforms in Japan and North America. The story centers on Park Hyung-seok as he navigates life with a perfect new body and has been adapted into a Netflix animated series. Following its success in Korea, the popup store launched in Tokyo's HMV&BOOKS Shibuya on July 24 and will run until August 8. The Grin Company plans to organize more events to further engage with fans and enhance their experience.
The popup store, a first for 'Lookism,' featured photo zones with scenes and props from the webtoon, a heritage zone showcasing iconic moments and quotes, and a merchandise booth offering character goods and limited-edition items. Attendees eagerly lined up to buy keyrings, photocards, commemorative body pillows, and clothing.
'Lookism' has garnered over 10 billion views on Naver Webtoon and has expanded its reach to international platforms in Japan and North America. The story centers on Park Hyung-seok as he navigates life with a perfect new body and has been adapted into a Netflix animated series. Following its success in Korea, the popup store launched in Tokyo's HMV&BOOKS Shibuya on July 24 and will run until August 8. The Grin Company plans to organize more events to further engage with fans and enhance their experience.
Source
노컷뉴스 (Nocut News), '웹툰 '외모지상주의' 팝업스토어 4만명 몰려…日 시부야도 진출, 2024-08-26
