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Pearl Abyss's 'Black Desert' recently launched in China to an impressive start, surpassing expectations during its pre-launch phase. The game commenced its Chinese operations through Tencent Games, roughly three months after securing a licensing agreement in June. Industry analysts are watching closely to see if this launch will be a catalyst for renewed growth for Pearl Abyss.
Since its initial release in July 2015, 'Black Desert' has been a flagship title for Pearl Abyss, attracting over 55 million registered users globally. The entry into the Chinese market is viewed as a pivotal opportunity, especially since the company has faced challenges in generating new revenue streams. On its pre-service launch day, the game achieved the number one spot on the WeGame 인기 차트 and consistently held a top-three position, with a 75% user recommendation rate.
Pearl Abyss anticipates that the Chinese launch of 'Black Desert' will have a positive impact on its financial results. With over 3 million pre-registrations, there is potential for significant short-term revenue gains. However, the financial outcome will largely hinge on how many of these pre-registered users transition into active players.