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Blackpink's Jennie will release a new single next month, marking her return as a solo artist, as announced by her agency OA Entertainment (Oddatelier) on September 9. This release signifies a significant milestone, with Jennie partnering with the American major label Columbia Records for her upcoming solo project in October.

Columbia Records, a division of Sony Music Entertainment, is renowned for supporting global pop icons like Beyoncé, Adele, and Harry Styles. The label will extend comprehensive support for Jennie's solo endeavors moving forward. This marks Jennie's first solo effort since her track "You & Me" was released last October.

Jennie previously achieved notable success with the OST "One Of The Girls" from the HBO series "The Idol," which was a collaboration with The Weeknd and Lily-Rose Depp. The track maintained a 20-week streak on the Billboard Hot 100 and garnered over 1 billion streams on Spotify. Additionally, Jennie became the first Korean female solo artist to earn a Platinum certification from the Recording Industry Association of America for this song.