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The Korean MMORPG 'Granado Espada' is thriving in the Taiwanese market, announced by HanbitSoft. Following its relaunch in August, through collaboration with game publisher HappyTuk, the game's monthly revenue in Taiwan has experienced impressive double-digit growth. Furthermore, critical metrics such as daily active users (DAU), monthly active users (MAU), and peak concurrent users (PCCU) are all on the rise.
First introduced in Taiwan in 2007, 'Granado Espada' was reintroduced with fresh content under the name 'Sword of the New King' (新王者之劍), drawing interest from both long-time fans and newcomers. HappyTuk, recognized for its expertise in launching Korean games in Taiwan, has developed tailored events and promotions to engage the local audience, which has been instrumental in the game's successful relaunch.
The distinguishing Multi Character Control (MCC) system of the game, enabling players to control three characters simultaneously, alongside its European-inspired visuals and expansive quests, sets 'Granado Espada' apart from conventional MMORPGs. The addition of novel characters and storylines following the relaunch has also led to positive player feedback in Taiwan.