HAPE

HAPE Co., Ltd. is a Korea-China trade company recognized as a women-owned and startup enterprise (priority procurement company for public institutions). With a strong manufacturing foundation, we provide a one-stop service encompassing design, production, and distribution.

We operate and manage 11 offices across Korea and China, with dedicated business divisions for OEM/ODM, IP agency services (in both Korea and China), and export incubation.

Leveraging our OEM/ODM infrastructure, we support goods manufacturing for a diverse range of clients, from individuals to corporations, while integrating IP business and export incubation services. Currently, we manage over 40 character, illustration, and entertainment IPs across both Korea and China.

Our business continues to expand through various models, including localized branding strategies, SNS marketing, brand IP collaborations, IP merchandising, and both online and offline distribution. We also manage a diverse portfolio of popular IPs, such as BebetheDuck, Hamgging, Soobooks, and Lee Gyuyoung, continuously expanding our presence in various markets through a distinctive IP strategy and a global perspective.