JO&JO Co., Ltd.
CharacterStoryOther
- Website : https://joandjoinc.com/
- Location : C-2F 127 Eco 2-ro, Gangseo-gu, Busan, Republic of Korea
Connecting the world through quiet stories.
JO&JO is an emotion-driven IP content brand that creates narrative-rich characters and expands them into publishing, merchandise, digital content, exhibitions, and global licensing.
More than just creating characters, we give them life through compelling stories and emotionally resonant experiences. Our mission is to develop sustainable, story-led character IPs that reflect the emotional texture of Korean culture and connect with global audiences.
Inspired by iconic models like Moomin, we aim to establish beloved, long-lasting Korean characters that evolve into globally recognized brands. Through strategic partnerships and multi-industry licensing, JO&JO maximizes IP value while nurturing meaningful cultural exchange.
JO&JO is an emotion-driven IP content brand that creates narrative-rich characters and expands them into publishing, merchandise, digital content, exhibitions, and global licensing.
More than just creating characters, we give them life through compelling stories and emotionally resonant experiences. Our mission is to develop sustainable, story-led character IPs that reflect the emotional texture of Korean culture and connect with global audiences.
Inspired by iconic models like Moomin, we aim to establish beloved, long-lasting Korean characters that evolve into globally recognized brands. Through strategic partnerships and multi-industry licensing, JO&JO maximizes IP value while nurturing meaningful cultural exchange.
Business Description
Jo&Jo has expanded its business by leveraging emotionally engaging character IPs and collaborating across diverse industries.
The company has successfully executed merchandise production and marketing campaigns with renowned global brands (Prada, Innisfree, Calvin Klein, etc.) and has carried out sustainable social contribution projects with NGOs (Save the Children, World Vision, Korean Women’s Foundation, etc.).
Jo&Jo has demonstrated its scalability and commercialization capabilities through publishing, exhibitions, licensing, and the launch of fashion and living products, creating distinctive and sustainable content that attracts attention in global markets.
Major Projects
2017.12 – Bayer Korea “Cheer Up, Youth” campaign: merchandise production and talk show planning
2018.09 – Aekyung Point Mild Line: package design image provision for new product launch
2019.02 – Hyundai Motor “Gift Car Campaign”: participated in promotional video
2019.04 – Innisfree 13th anniversary: No-Sebum
The company has successfully executed merchandise production and marketing campaigns with renowned global brands (Prada, Innisfree, Calvin Klein, etc.) and has carried out sustainable social contribution projects with NGOs (Save the Children, World Vision, Korean Women’s Foundation, etc.).
Jo&Jo has demonstrated its scalability and commercialization capabilities through publishing, exhibitions, licensing, and the launch of fashion and living products, creating distinctive and sustainable content that attracts attention in global markets.
Major Projects
2017.12 – Bayer Korea “Cheer Up, Youth” campaign: merchandise production and talk show planning
2018.09 – Aekyung Point Mild Line: package design image provision for new product launch
2019.02 – Hyundai Motor “Gift Car Campaign”: participated in promotional video
2019.04 – Innisfree 13th anniversary: No-Sebum