PUREPEAK Co.,Ltd.
Startup
- Website : global.purepeak.co.kr
- Location : 5F 111 Donggyo-ro, Mapo-gu, Seoul, Republic of Korea
PUREPEAK is a global travel and lifestyle beauty brand redefining skincare as a wearable object.
Built on the philosophy of "Wearable Beauty Object," PUREPEAK creates solid skincare products designed for life in motion. By transforming cosmetics into functional lifestyle objects, the brand offers a new beauty ritual that seamlessly integrates into everyday life and travel.
Rooted in reusable plastic materials and refillable systems, PUREPEAK embraces a more conscious approach to beauty. Through vegan formulations, contemporary design, and portable functionality, the brand connects beauty, fashion, and lifestyle while introducing a new category of wearable skincare.
Built on the philosophy of "Wearable Beauty Object," PUREPEAK creates solid skincare products designed for life in motion. By transforming cosmetics into functional lifestyle objects, the brand offers a new beauty ritual that seamlessly integrates into everyday life and travel.
Rooted in reusable plastic materials and refillable systems, PUREPEAK embraces a more conscious approach to beauty. Through vegan formulations, contemporary design, and portable functionality, the brand connects beauty, fashion, and lifestyle while introducing a new category of wearable skincare.
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Business Description
■ Main Business Activities
PUREPEAK Co., Ltd. was established in July 2022 and, after nearly two years of research and development, launched four solid beauty products in May 2024. The brand officially debuted through a pop-up store at Hyundai Department Store Apgujeong.
The company has secured intellectual property rights, including trademark registrations in Korea, through the Madrid System, China, and Japan, as well as design registrations and patents. It operates an in-house R&D division and has been certified as a women-owned business. In addition, PUREPEAK was selected for export voucher and logistics voucher programs by KOTRA and the Ministry of SMEs and Startups from 2024 to 2026.
PUREPEAK products have completed EU CPNP registration and V-Label vegan certification. Built on reusable plastic materials and refillable systems, the brand develops sustainable beauty products designed for life in motion.
In Korea, PUREPEAK has entered premium retail channels including Hyundai De
PUREPEAK Co., Ltd. was established in July 2022 and, after nearly two years of research and development, launched four solid beauty products in May 2024. The brand officially debuted through a pop-up store at Hyundai Department Store Apgujeong.
The company has secured intellectual property rights, including trademark registrations in Korea, through the Madrid System, China, and Japan, as well as design registrations and patents. It operates an in-house R&D division and has been certified as a women-owned business. In addition, PUREPEAK was selected for export voucher and logistics voucher programs by KOTRA and the Ministry of SMEs and Startups from 2024 to 2026.
PUREPEAK products have completed EU CPNP registration and V-Label vegan certification. Built on reusable plastic materials and refillable systems, the brand develops sustainable beauty products designed for life in motion.
In Korea, PUREPEAK has entered premium retail channels including Hyundai De