STAYGE Labs Inc.
Startup
- Website : https://www.stayge.io/
- Location : 601 20 Myeongdong 11-gil, Jung-gu, Seoul, Republic of Korea
STAYGE Labs is a tech startup that provides innovative solutions in the entertainment industry. For the past 9 years, the company has been dedicated to developing technologies specialized for the entertainment sector. In 2022, following a strategic partnership with CJ ENM in 2021, STAYGE Labs successfully launched the Mnet Plus app, a global K-pop culture platform. Leveraging its proprietary technology, the company has demonstrated the ability to stably handle large-scale traffic and now delivers real-time services to over 10 million global users.
Currently, STAYGE Labs operates three core services:
- LiNC, a live communication fandom platform
- tin, a K-pop digital photocard service
- Mnet Plus, a global K-pop culture platform
These platforms not only provide artists with sustainable revenue to continue their creative activities but also offer fans a joyful and immersive experience. In 2024, the company expanded its business to Japan by establishing a local subsidiary in Tokyo.
Currently, STAYGE Labs operates three core services:
- LiNC, a live communication fandom platform
- tin, a K-pop digital photocard service
- Mnet Plus, a global K-pop culture platform
These platforms not only provide artists with sustainable revenue to continue their creative activities but also offer fans a joyful and immersive experience. In 2024, the company expanded its business to Japan by establishing a local subsidiary in Tokyo.
Business Description
[LiNC]
1. Development and Operation of the Global Fandom Platform ‘LiNC’
- A participatory content platform enabling real-time communication between artists and global fans
- Supporting artists' overseas expansion, global fandom growth, and content-based monetization
(Core Features and Services)
- Private Messaging
- Online Live and 1:1 Video Call Events
- Global Fan Voting System
- Digital and Physical Merchandise Sales (LiNC Shop)
2. Major Achievements in Korea
- Onboarded and operated official channels for over 60 K-POP artists
- Operates the official global voting platform for SBS Inkigayo
- Established a continuous global fan influx structure
- Achieved effective artist promotion and fandom expansion
3. Content Export Achievements in Japan
- Kirakira Festival (Tokyo Idol Festival): Hosted 4 times and sold tickets through the LiNC website
- MVXS 4 – Accompany: Planned and operated a Japan-to-Korea concert featuring 3 Japanese bands, with fan communication through LiNC chat rooms
- Provided fan participation voting system for a Japanese audition program
- Conducted a 1:1 video call event between actor Park Bo-gum and Japanese fans
4. Preparing for Entry into the Thai Market
- Planning support for K-POP artists' expansion into Thailand
- Discussing the onboarding of Thai artists onto LiNC and developing global content strategies
- Building a bilateral content export structure through fandom connections between Korean and Thai artists
[tin]
"tin" is a K-POP digital photo card service where fans can create, collect, and decorate digital photo cards using photos of their favorite K-POP artists, while enjoying social features for a unique experience.
The service is used by K-POP fans across 170 countries worldwide and has surpassed 1 million downloads.
[Mnet Plus]
Mnet Plus is a global K-POP culture platform combining the K-POP content of Mnet with STAYGE Labs’ technological expertise.
Through real-time live broadcasts, voting, and original content, it connects artists and fans, enabling over 11 million global users to experience and enjoy K-POP culture in real time.
Leveraging STAYGE Labs' proprietary technology, the platform efficiently handles surges in traffic caused by massive real-time user influx, providing stable real-time services to over 10 million users globally.
Benchmark tests have demonstrated that STAYGE Labs' technology achieves approximately 500 times greater cost-efficiency compared to traditional architectures, and its operational stability and effectiveness have been validated through more than two years of continuous service.
1. Development and Operation of the Global Fandom Platform ‘LiNC’
- A participatory content platform enabling real-time communication between artists and global fans
- Supporting artists' overseas expansion, global fandom growth, and content-based monetization
(Core Features and Services)
- Private Messaging
- Online Live and 1:1 Video Call Events
- Global Fan Voting System
- Digital and Physical Merchandise Sales (LiNC Shop)
2. Major Achievements in Korea
- Onboarded and operated official channels for over 60 K-POP artists
- Operates the official global voting platform for SBS Inkigayo
- Established a continuous global fan influx structure
- Achieved effective artist promotion and fandom expansion
3. Content Export Achievements in Japan
- Kirakira Festival (Tokyo Idol Festival): Hosted 4 times and sold tickets through the LiNC website
- MVXS 4 – Accompany: Planned and operated a Japan-to-Korea concert featuring 3 Japanese bands, with fan communication through LiNC chat rooms
- Provided fan participation voting system for a Japanese audition program
- Conducted a 1:1 video call event between actor Park Bo-gum and Japanese fans
4. Preparing for Entry into the Thai Market
- Planning support for K-POP artists' expansion into Thailand
- Discussing the onboarding of Thai artists onto LiNC and developing global content strategies
- Building a bilateral content export structure through fandom connections between Korean and Thai artists
[tin]
"tin" is a K-POP digital photo card service where fans can create, collect, and decorate digital photo cards using photos of their favorite K-POP artists, while enjoying social features for a unique experience.
The service is used by K-POP fans across 170 countries worldwide and has surpassed 1 million downloads.
[Mnet Plus]
Mnet Plus is a global K-POP culture platform combining the K-POP content of Mnet with STAYGE Labs’ technological expertise.
Through real-time live broadcasts, voting, and original content, it connects artists and fans, enabling over 11 million global users to experience and enjoy K-POP culture in real time.
Leveraging STAYGE Labs' proprietary technology, the platform efficiently handles surges in traffic caused by massive real-time user influx, providing stable real-time services to over 10 million users globally.
Benchmark tests have demonstrated that STAYGE Labs' technology achieves approximately 500 times greater cost-efficiency compared to traditional architectures, and its operational stability and effectiveness have been validated through more than two years of continuous service.