The Pinkfong Company, Inc.
BroadcastingGameCharacterCartoonAnimationMusic
- Website : https://www.thepinkfongcompany.com/en
- Location : 5F 94, Myeongdal-ro, Seocho-gu, Seoul, Korea
[A Global Family Entertainment Brand]
The Pinkfong Company is a global entertainment company that delivers content and entertaining experiences around the world. Driven by award-winning brands and IPs, the company has created and distributed a range of content across genres and formats including original animated series, world live tours, interactive games, and more. Believing in the power of entertaining and engaging content, The Pinkfong Company is committed to connecting people around the world and bringing joy and inspiration to worldwide audiences of all ages.
Founded in June 2010 under the name "SmartStudy," The Pinkfong Company initially focused on creating, distributing, and servicing children's content. In January 2022, the company officially rebranded to "The Pinkfong Company" to reflect its expanded vision beyond early childhood education, venturing into new businesses such as webtoons, web novels, and location-based entertainment, aiming to create culture and entertaining experiences that the whole family can enjoy.
Pinkfong develops creative, animated content to provide stimulating and fun learning
experiences to children worldwide. More than 7,000 Pinkfong songs, stories, and games are
available in 25 languages on mobile apps and various digital platforms such as YouTube, Netflix, and Amazon Video, as well as linear TV across the globe. With nearly 240 million subscribers and 140 billion cumulative views across the globe (as of February 2025), Pinkfong’s YouTube channel is one of the most influential channels for kids on digital. The 140 billion views exceed the global population of 8 billion reported by the United Nations Population Fund, meaning that, on average, each person in the world has watched The Pinkfong Company's YouTube content more than 17 times. Pinkfong’s accolades include YouTube’s Custom Creator Award, Amazon Video Direct Star, and Google Play’s Best Family App of 2014-2017.
"Baby Shark Dance" video has been holding its position as the No.1 most-viewed video in YouTube history since November 2020. It became viral around the world with the hashtag #BabySharkChallenge, resulting in 1M cover videos from all around the world, starting in Southeast Asia and spreading to North America and Europe, earning features on major talk shows and global news outlets.
Recognized for its ability to innovate in the evolving digital platform market, The Pinkfong Company has been named to TIME’s annual TIME100 Most Influential Companies list—an extension of the annual TIME100 list of the world’s most influential people—that highlights 100 companies making an extraordinary impact around the world. By transcending borders, platforms, and industries, the company continues to bring joy to audiences worldwide through its IPs.
The Pinkfong Company is a global entertainment company that delivers content and entertaining experiences around the world. Driven by award-winning brands and IPs, the company has created and distributed a range of content across genres and formats including original animated series, world live tours, interactive games, and more. Believing in the power of entertaining and engaging content, The Pinkfong Company is committed to connecting people around the world and bringing joy and inspiration to worldwide audiences of all ages.
Founded in June 2010 under the name "SmartStudy," The Pinkfong Company initially focused on creating, distributing, and servicing children's content. In January 2022, the company officially rebranded to "The Pinkfong Company" to reflect its expanded vision beyond early childhood education, venturing into new businesses such as webtoons, web novels, and location-based entertainment, aiming to create culture and entertaining experiences that the whole family can enjoy.
Pinkfong develops creative, animated content to provide stimulating and fun learning
experiences to children worldwide. More than 7,000 Pinkfong songs, stories, and games are
available in 25 languages on mobile apps and various digital platforms such as YouTube, Netflix, and Amazon Video, as well as linear TV across the globe. With nearly 240 million subscribers and 140 billion cumulative views across the globe (as of February 2025), Pinkfong’s YouTube channel is one of the most influential channels for kids on digital. The 140 billion views exceed the global population of 8 billion reported by the United Nations Population Fund, meaning that, on average, each person in the world has watched The Pinkfong Company's YouTube content more than 17 times. Pinkfong’s accolades include YouTube’s Custom Creator Award, Amazon Video Direct Star, and Google Play’s Best Family App of 2014-2017.
"Baby Shark Dance" video has been holding its position as the No.1 most-viewed video in YouTube history since November 2020. It became viral around the world with the hashtag #BabySharkChallenge, resulting in 1M cover videos from all around the world, starting in Southeast Asia and spreading to North America and Europe, earning features on major talk shows and global news outlets.
Recognized for its ability to innovate in the evolving digital platform market, The Pinkfong Company has been named to TIME’s annual TIME100 Most Influential Companies list—an extension of the annual TIME100 list of the world’s most influential people—that highlights 100 companies making an extraordinary impact around the world. By transcending borders, platforms, and industries, the company continues to bring joy to audiences worldwide through its IPs.
Video
Business Description
[YouTube]
The Pinkfong Company’s content is available in 25 languages across 244 regions worldwide. As of February 2025, the total accumulated watch time has reached 930,000 years, with 240 million subscribers. Pinkfong English YouTube channel became the first in the Korean content industry to surpass 50 million subscribers, earning the "50 Million Award" (Ruby Play Button). Additionally, seven of its channels have exceeded 10 million subscribers, receiving the Diamond Play Button.
[Movies & Animation]
The company releases movies and animated series through various platforms, including theaters, OTT, TV, and IPTV, both domestically and internationally. The TV series and movie <Baby Shark’s Big Show!> and <Baby Shark’s Big Movie>, co-produced with Nickelodeon, were nominated in 3 categories at the International Emmy Awards "Children & Family Awards", marking the highest number of nominations ever achieved by a Korean animation studio.
<Pinkfong Sing-Along Movie> series ranked Netflix’s "Top 10 Today" across 18 countries and reached #5 on the U.S. daily ranking.
[Music]
The record-breaking achievements of Pinkfong Baby Shark include:
(Jan 2019) Ranked #32 in Billboard Hot 100, stayed on the chart for 20 consecutive weeks
(Sep 2020) Earned Double Platinum Certification from the British Phonographic Industry (BPI) for selling over 1.2M units
(Nov 2020) Became the first-ever kids' song to receive a RIAA Diamond Certification, along with 11 multi-platinum digital single certifications
(Jul 2023) Surpassed 1B cumulative streams on Spotify, reaching 4.3M monthly listeners
(Jan 2024) Achieved 15M streams in France, making it the first Korean animation song to receive the Gold Certification from SNEP (French Recording Industry Association)
(Jul 2024) Reached 270M streams in the UK, ranking #1 in the "Most Streamed Music Video" category on the UK Official Charts
[Products]
Pinkfong Baby Shark became one of the most beloved brands across the largest retail channels including Walmart and Amazon. In 2019, WowWee Pinkfong Baby Shark Song Doll ranked as the No.1 Bestseller in the Toys & Games category at Amazon.
Pinkfong Baby Shark won the ‘License of the Year’ and ‘Plush Toy of the Year’ at Toy of The Year Award 2020, often referred to as the "Oscars of the toy industry", and ‘Best Asian Property’ at the Asian Licensing Awards 2020.
The company sells character merchandise, books, and educational toys through both offline stores in major cities and its online-exclusive Pinkfong Store. In collaboration with 550 global partners, Pinkfong has released over 8,000 licensed products.
[Live Shows]
With its global super IP, Pinkfong has hosted musicals and character meet-and-greet tours in over 200 cities across 20 countries.
[Mobile Apps]
The company has launched 200 mobile applications across 175 countries. With over 400M cumulative downloads, Pinkfong apps have ranked #1 in the education category by revenue in 112 countries.
[Partnerships]
The Pinkfong Company collaborates with global partners in diverse industries, including public sector, F&B, home appliances, automotive, finance, and leisure, to create interactive experiences and marketing campaigns that enhance both brands’ visions and business synergy.
Notable partners include:
Seoul Metropolitan Government, LG Electronics, McDonald's, Woori Bank, KB Kookmin Card, Incheon International Airport, InterContinental Hotel, Washington Nationals, and many more.
The Pinkfong Company’s content is available in 25 languages across 244 regions worldwide. As of February 2025, the total accumulated watch time has reached 930,000 years, with 240 million subscribers. Pinkfong English YouTube channel became the first in the Korean content industry to surpass 50 million subscribers, earning the "50 Million Award" (Ruby Play Button). Additionally, seven of its channels have exceeded 10 million subscribers, receiving the Diamond Play Button.
[Movies & Animation]
The company releases movies and animated series through various platforms, including theaters, OTT, TV, and IPTV, both domestically and internationally. The TV series and movie <Baby Shark’s Big Show!> and <Baby Shark’s Big Movie>, co-produced with Nickelodeon, were nominated in 3 categories at the International Emmy Awards "Children & Family Awards", marking the highest number of nominations ever achieved by a Korean animation studio.
<Pinkfong Sing-Along Movie> series ranked Netflix’s "Top 10 Today" across 18 countries and reached #5 on the U.S. daily ranking.
[Music]
The record-breaking achievements of Pinkfong Baby Shark include:
(Jan 2019) Ranked #32 in Billboard Hot 100, stayed on the chart for 20 consecutive weeks
(Sep 2020) Earned Double Platinum Certification from the British Phonographic Industry (BPI) for selling over 1.2M units
(Nov 2020) Became the first-ever kids' song to receive a RIAA Diamond Certification, along with 11 multi-platinum digital single certifications
(Jul 2023) Surpassed 1B cumulative streams on Spotify, reaching 4.3M monthly listeners
(Jan 2024) Achieved 15M streams in France, making it the first Korean animation song to receive the Gold Certification from SNEP (French Recording Industry Association)
(Jul 2024) Reached 270M streams in the UK, ranking #1 in the "Most Streamed Music Video" category on the UK Official Charts
[Products]
Pinkfong Baby Shark became one of the most beloved brands across the largest retail channels including Walmart and Amazon. In 2019, WowWee Pinkfong Baby Shark Song Doll ranked as the No.1 Bestseller in the Toys & Games category at Amazon.
Pinkfong Baby Shark won the ‘License of the Year’ and ‘Plush Toy of the Year’ at Toy of The Year Award 2020, often referred to as the "Oscars of the toy industry", and ‘Best Asian Property’ at the Asian Licensing Awards 2020.
The company sells character merchandise, books, and educational toys through both offline stores in major cities and its online-exclusive Pinkfong Store. In collaboration with 550 global partners, Pinkfong has released over 8,000 licensed products.
[Live Shows]
With its global super IP, Pinkfong has hosted musicals and character meet-and-greet tours in over 200 cities across 20 countries.
[Mobile Apps]
The company has launched 200 mobile applications across 175 countries. With over 400M cumulative downloads, Pinkfong apps have ranked #1 in the education category by revenue in 112 countries.
[Partnerships]
The Pinkfong Company collaborates with global partners in diverse industries, including public sector, F&B, home appliances, automotive, finance, and leisure, to create interactive experiences and marketing campaigns that enhance both brands’ visions and business synergy.
Notable partners include:
Seoul Metropolitan Government, LG Electronics, McDonald's, Woori Bank, KB Kookmin Card, Incheon International Airport, InterContinental Hotel, Washington Nationals, and many more.