Agency ChiChi: Ad Heat Special

Broadcasting
Year of Production
2026
Content Type
TV Drama (Mini-series)
Platform
OTT Operator
Target Age
Teens
Quantity
25(min) 6Quantity Input

Summary

[Previously]

After their startup SportiNet collapses, Yong-sik and Soo-hyun accidentally become the founders of "CHICHI" when a joke YouTube video goes viral. Their outrageous B-grade commercials soon make them legends in the advertising world.

[The Temperature of Advertising]

When Yeon-woo leaves for the U.S. to pursue a new opportunity, Yong-sik and Soo-hyun go their separate ways. Years later, Soo-hyun reunites with Yong-sik and Min-joo, a brilliant team leader who has lost faith in corporate life, to launch a new CHICHI.

Now they face impossible clients, outrageous demands, and advertising projects where failure means disaster. Can CHICHI survive the industry's craziest battles and become legends once again?

A fast-paced workplace comedy packed with outrageous humor, eccentric clients, and unexpected romance.

Company Profile

Broadcasting Immersive Content Story Other

ADHESIVE

From a Design Agency to a Leader in AI Hybrid Cinema — ADHESIVE

Founded on award-winning visual strategy recognized by the world's top three design awards, ADHESIVE has created original IP-driven content since 2016. Today, the company leads AI Hybrid filmmaking through a proprietary production pipeline that seamlessly combines live-action cinematography with generative AI.

Following the Netflix release of Fester, ADHESIVE expanded into feature film production. Its project Tunda won the Kantana Award at the BIFAN NAFF Project Market, demonstrating its global co-production potential.

Its latest feature film, Ask Me Anything, was officially selected for the 30th BIFAN AI International Competition, showcasing ADHESIVE's AI Hybrid production capabilities.

By embracing AI as a creative partner, ADHESIVE continues to deliver innovative cinematic experiences while growing as a global content studio.

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