Boyhood

Broadcasting
Year of Production
2025
Content Type
Format(Scripted)
Platform
OTT Operator
Target Age
Family
Quantity
580(min) 10Quantity Input

Summary

Boyhood (소년시대)
Set in the riotous backdrop of 1989 rural Chungcheong Province, Boyhood is a nostalgic yet unpredictable coming‑of‑age dramedy with a punch. Bae‑season star Im Si‑wan portrays Byung‑tae, a lovable misfit whose only ambition is to avoid trouble at school. That all changes when his family flees to Boryeong after his father's shady dance school antics, landing him at a new high school—with a twist.

By a bizarre misunderstanding, Byung‑tae is mistaken for the legendary fighter “Asan White Tiger,” instantly catapulting him from zero to hero overnight. As he basks in his newfound reputation, he must dodge bullies, navigate school politics, manage a budding love triangle with the fierce local heroine Ji‑young, and keep the legend alive—all without getting caught in a knockout lie.

Company Profile

Broadcasting Startup

Just IPicked

JustIP is a specialized IP management company that focuses on discovering hidden and high-potential intellectual property (IP) within Korea and facilitating its successful entry into global markets. We operate IP-based programs and format development processes to help domestic creators not only learn global standards and understand international industry trends, but also to upgrade their content to meet world-class criteria. This ensures that their work becomes sustainable and competitive in the global content landscape.

Our company plays a pivotal role in managing the entire process—from overseas co-production to investment acquisition—ensuring the advanced development and systematic management of IP. By offering integrated solutions for IP discovery, development, pitching, and distribution, JustIP enhances the commercial value of intellectual property and ensures that Korean IP thrives on the global stage. We also leverage government support and content financing strategies to maximize the success of K-content in international markets, tailoring our approach to both creative development and business expansion.

At JustIP, we believe that IP must be selected to truly realize its value in the market. This belief is embodied in our name, “justIPicked,” which reflects our commitment to identifying, refining, and strategically positioning IP for global expansion, market alignment, elevation, and commercial realization. Our mission is to unearth the "chosen IP", ensuring that it becomes a significant asset not only in Korea but also on the international stage.

Ultimately, JustIP is dedicated to supporting Korean creators by equipping them with the tools and knowledge they need to be chosen by global markets, fostering international co-productions and investments that will drive sustainable growth for the Korean content industry. We serve as a trusted partner in elevating the status and value of IP in a rapidly evolving, global business environment.

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