Character shorts animation-based edutainment solution

Year of Production
2018
Detailed Genre
Character

Video

Summary

ZOOKiZisacharactercontentstartupestablishedbyPlatfarmInc.totargetthe
VietnameseandAsianmarkets,operatingthe<Mojitok>characteremojisolution.
PlatfarmInc.hasformedglobalpartnershipswithcompaniessuchasSamsung,
Google,andTelkom.Since2020,theZOOKiZcharacterhasachievedover800million
stickerpackdownloadsonVietnam’sleadingmessengerapp,Zalo,andhasamassed
morethan600,000followersonsocialmedia,solidifyingitsstatusasanational
characterinVietnam.
ZOOKiZbeganwiththedevelopmentofcharacterIPandhascontinuously expandeditsbusinessintowebtoonsandanimationcontent.
Asaresult,ZOOKiZ hassuccessfullysignedIPlicensingandmerchandisecontractsacrossvarious sectors,includingfashion,stationery,experientialproducts,andbookpublishing.
InVietnam,ZOOKiZhasexpandeditsIPlicensingpartnershipsbycollaborating
withSunhouseGroup,BOOFashion,Life4cuts,andVietnam’slargestpublisher,
KimDongPublishingHouse.Recently,ZOOKiZsecuredanexclusivedistribution contractwithKTAlphaofKoreaforchildren’sanimationcontent,whichis currentlybeingbroadcastonmajorTVandOTTplatformsinVietnamsuchasPops,FPTPlay,Vieon,andOnlala- Yeah1.
Leveragingthepopularityofitscharacters,ZOOKiZisexpandingitsflagshipstores
andmerchandise.Currently,ZOOKiZhasestablishedcornersin12locations nationwideinVietnam,withplanstoincreaseto20locationsbytheendof2024.

<Character shorts animation-based edutainment solution>
By utilizing the brand recognition of our IP portfolio, Zookiz, we plan to attract investment as a 'quiz show' edutainment service that combines education and game.
In content planning and production, we build a database of animated short quizzes centered on character IPs targeted at children. In the IT system integration part, we organize short quizzes into various subject categories, such as academic subjects, general knowledge, and brain development, to induce interest, and build a system that allows program organizers to invite participants and manage scoring through a CMS. In terms of market scalability, we plan to initially validate the market with offline activity programs and then develop the platform into an integrated online quiz show format.

Company Profile

Broadcasting Character Cartoon Animation Fashion Startup Immersive Content

Platfarm inc.

Platfarm inc, the company behind the Zookiz content, is a startup targeting the global character market and has partnered with Samsung, Google, Telkom, and others to power the Mojitok character emoji solution.
The company is accelerating its expansion into the Southeast Asian market based on the popularity of its Zookiz character sticker packs, which have been downloaded more than 700 million times on Vietnam's No. 1 messenger app Zalo.
It is also proving its marketability through IP licensing and merchandising agreements, along with the expansion of various commercial character development, webtoon and animation content.
Recently, we signed an exclusive domestic broadcasting contract with KT Alpha, and in Vietnam, we are broadcasting on several major TV/OTT and animation programs, and expanding into flagship stores and merchandise areas to gain more attention and popularity.

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