GAEGUNEEZ

Character
Gaeguneez x Lotte World Collaboration 3D Animation <Adventure to Atlantis>
Year of Production
2021
Content Type
Character
Target Age
all
Product Type
Others
Production Stage
IP
Detailed Genre
Entertainment

Video

Summary

Gaeguneez is a character born to suggest small movements to make a better world under the slogan 'Big change that begins with small movements.’

In order to build a world view with literary value, It aims for humanities narratives that can be interpreted from various perspectives and high-level metaphors that can give us a glimpse of various aspects of our reality. Based on this world view, in order to become a differentiated franchise IP, Gaeguneez expanding their own world view by empathizing and communicating with people from various classes through "multi-genre storytelling" that links world views across various content genres such as animation, Web3.0, and games as well as illustrations.

As a family character based on a platform model, it is good to commercialize it as toys, and each character has different tastes, such as food, toys, sports, idols, fashion, and alcohol, so it is possible to conduct optimal collaborations in a wide variety of industries. It is a non-mainstream animal character with a frog motif, but it dreams of "mainstreaming of non-mainstream" as a business strategy that absorbs all mainstream culture.

Company Profile

Broadcasting Character Animation Startup Immersive Content

neez.n Corp.

neez.n Corp. is a media content company that develops OSMU IP that enables various additional businesses, as well as the expansion of the genre, focusing on broadcast content and character content.

We create new value by making attractive content that create empathy and immersion, providing integrated channel operational strategies that connect distributed media traffic, and communications that share emotional ties between creators, content and people who enjoy it.

Under the goal of creating value beyond the needs of the market, with own sensibilities and storytelling, we are buliding up sustainable influence by focusing on developing original IPs with high business potential and a wide range of use.

Our representative IPs include character IP <Gaeguneez>, which was developed with the motif of small movements in society to make a better world, media IP <Amelicano>, which introduces Korean culture in Indonesia and leads exchanges between the two countries, and K-content production <Karamel Studio> targeting the ASEAN market, which provides various pleasures with self-produced broadcasting contents.

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