GAEGUNEEZ
Character
- Year of Production
- 2021
- Content Type
- Character
- Target Age
- Adults
- Product Type
- Others
- Production Stage
- IP
- Detailed Genre
- Entertainment
Video
Summary
Gaeguneez is a character born to suggest small movements to make a better world under the slogan 'Big change that begins with small movements.’
In order to build a world view with literary value, It aims for humanities narratives that can be interpreted from various perspectives and high-level metaphors that can give us a glimpse of various aspects of our reality. Based on this world view, in order to become a differentiated franchise IP, Gaeguneez expanding their own world view by empathizing and communicating with people from various classes through "multi-genre storytelling" that links world views across various content genres such as animation, Web3.0, and games as well as illustrations.
As a family character based on a platform model, it is good to commercialize it as toys, and each character has different tastes, such as food, toys, sports, idols, fashion, and alcohol, so it is possible to conduct optimal collaborations in a wide variety of industries. It is a non-mainstream animal character with a frog motif, but it dreams of "mainstreaming of non-mainstream" as a business strategy that absorbs all mainstream culture.
In order to build a world view with literary value, It aims for humanities narratives that can be interpreted from various perspectives and high-level metaphors that can give us a glimpse of various aspects of our reality. Based on this world view, in order to become a differentiated franchise IP, Gaeguneez expanding their own world view by empathizing and communicating with people from various classes through "multi-genre storytelling" that links world views across various content genres such as animation, Web3.0, and games as well as illustrations.
As a family character based on a platform model, it is good to commercialize it as toys, and each character has different tastes, such as food, toys, sports, idols, fashion, and alcohol, so it is possible to conduct optimal collaborations in a wide variety of industries. It is a non-mainstream animal character with a frog motif, but it dreams of "mainstreaming of non-mainstream" as a business strategy that absorbs all mainstream culture.
Company Profile
Broadcasting Character Other
neez.n Corp.
neez.n Corp. is a media content company that develops original IPs at the core of its business, spanning broadcast content and character IP, with strong potential for genre expansion and diversified revenue streams.
Starting from empathy and leading to immersion, we create compelling content (Make), connect fragmented media traffic into an integrated ecosystem (Connect), and foster emotional engagement between content, audiences, and creators (Share). Through this process, we generate value that goes beyond market needs (Create).
Leveraging our original IPs, neez.n produces and distributes broadcast content including variety shows, dramas, and short-form formats, while expanding character IPs globally through licensing and merchandising. Our key IPs and business portfolio include:
‣ Media Platform “Amelicano”: A K-culture community supported by a 1.1M fanbase in Indonesia
‣ Production Label “Karamel Studio”: An original content production label connecting ‣ Korea and Indonesia through 소재-driven storytelling
‣ Character IP “Gaeguneez”: A core character asset expanding into the global subculture market
Character IP “RARAMEL”: A visual-driven lifestyle character brand originating from the 1.1M fanbase of the Amelicano platform in Indonesia
Based on this portfolio, neez.n continues to unlock differentiated opportunities across licensing, content, and commerce in key Asian markets.
Starting from empathy and leading to immersion, we create compelling content (Make), connect fragmented media traffic into an integrated ecosystem (Connect), and foster emotional engagement between content, audiences, and creators (Share). Through this process, we generate value that goes beyond market needs (Create).
Leveraging our original IPs, neez.n produces and distributes broadcast content including variety shows, dramas, and short-form formats, while expanding character IPs globally through licensing and merchandising. Our key IPs and business portfolio include:
‣ Media Platform “Amelicano”: A K-culture community supported by a 1.1M fanbase in Indonesia
‣ Production Label “Karamel Studio”: An original content production label connecting ‣ Korea and Indonesia through 소재-driven storytelling
‣ Character IP “Gaeguneez”: A core character asset expanding into the global subculture market
Character IP “RARAMEL”: A visual-driven lifestyle character brand originating from the 1.1M fanbase of the Amelicano platform in Indonesia
Based on this portfolio, neez.n continues to unlock differentiated opportunities across licensing, content, and commerce in key Asian markets.