Karamel Studio
Character
- Year of Production
- 2023
- Content Type
- Character
- Target Age
- all
- Product Type
- Others
- Production Stage
- IP
- Detailed Genre
- Entertainment
Summary
ㅇ Project Background
Our company has been operating a digital-based content channel targeting Indonesia for the past several years, and currently has an Indonesian fandom of over 1 million. Karamel Studio characters are named after Karamel, the nickname for our company's 1 million fandom. It was created to expand the content base using the already secured 1 million fandom and develop a licensing business that can give momentum to content exports.
ㅇ Background Story
Caramel used to be one of the signature snacks. But now, it has become a dessert that is not sought after unless it hides itself, such as caramel macchiato, salt caramel, and caramel popcorn. People who change their appearance to live in the modern world also have their own colors and dreams. Just like the caramels that strive to promote their natural shape that is square, we want to support people as they are and their dreams, and deliver stories that can provide a little comfort.
ㅇ Project Intention
As the dessert market grew, people stopped looking for caramel blocks. Caramel coffee, caramel popcorn... In order to survive in a reality where you can't get a job unless you melt, the caramel blocks had to melt and hide their true self. The caramel blocks thought. Still, the sweetest thing is caramel. We will deliver true sweetness to people in the proud name of caramel! They establish a studio that creates sweet content to show the true sweetness of caramel.
Our company has been operating a digital-based content channel targeting Indonesia for the past several years, and currently has an Indonesian fandom of over 1 million. Karamel Studio characters are named after Karamel, the nickname for our company's 1 million fandom. It was created to expand the content base using the already secured 1 million fandom and develop a licensing business that can give momentum to content exports.
ㅇ Background Story
Caramel used to be one of the signature snacks. But now, it has become a dessert that is not sought after unless it hides itself, such as caramel macchiato, salt caramel, and caramel popcorn. People who change their appearance to live in the modern world also have their own colors and dreams. Just like the caramels that strive to promote their natural shape that is square, we want to support people as they are and their dreams, and deliver stories that can provide a little comfort.
ㅇ Project Intention
As the dessert market grew, people stopped looking for caramel blocks. Caramel coffee, caramel popcorn... In order to survive in a reality where you can't get a job unless you melt, the caramel blocks had to melt and hide their true self. The caramel blocks thought. Still, the sweetest thing is caramel. We will deliver true sweetness to people in the proud name of caramel! They establish a studio that creates sweet content to show the true sweetness of caramel.
Company Profile
Broadcasting Character Other
neez.n Corp.
neez.n Corp. is a media content company that develops original IPs at the core of its business, spanning broadcast content and character IP, with strong potential for genre expansion and diversified revenue streams.
Starting from empathy and leading to immersion, we create compelling content (Make), connect fragmented media traffic into an integrated ecosystem (Connect), and foster emotional engagement between content, audiences, and creators (Share). Through this process, we generate value that goes beyond market needs (Create).
Leveraging our original IPs, neez.n produces and distributes broadcast content including variety shows, dramas, and short-form formats, while expanding character IPs globally through licensing and merchandising. Our key IPs and business portfolio include:
‣ Media Platform “Amelicano”: A K-culture community supported by a 1.1M fanbase in Indonesia
‣ Production Label “Karamel Studio”: An original content production label connecting ‣ Korea and Indonesia through 소재-driven storytelling
‣ Character IP “Gaeguneez”: A core character asset expanding into the global subculture market
Character IP “RARAMEL”: A visual-driven lifestyle character brand originating from the 1.1M fanbase of the Amelicano platform in Indonesia
Based on this portfolio, neez.n continues to unlock differentiated opportunities across licensing, content, and commerce in key Asian markets.
Starting from empathy and leading to immersion, we create compelling content (Make), connect fragmented media traffic into an integrated ecosystem (Connect), and foster emotional engagement between content, audiences, and creators (Share). Through this process, we generate value that goes beyond market needs (Create).
Leveraging our original IPs, neez.n produces and distributes broadcast content including variety shows, dramas, and short-form formats, while expanding character IPs globally through licensing and merchandising. Our key IPs and business portfolio include:
‣ Media Platform “Amelicano”: A K-culture community supported by a 1.1M fanbase in Indonesia
‣ Production Label “Karamel Studio”: An original content production label connecting ‣ Korea and Indonesia through 소재-driven storytelling
‣ Character IP “Gaeguneez”: A core character asset expanding into the global subculture market
Character IP “RARAMEL”: A visual-driven lifestyle character brand originating from the 1.1M fanbase of the Amelicano platform in Indonesia
Based on this portfolio, neez.n continues to unlock differentiated opportunities across licensing, content, and commerce in key Asian markets.