Kkobi - Dokkabi Tal
Character
- Year of Production
- 2025
- Content Type
- Character
- Target Age
- Kids
- Product Type
- Toys
- Production Stage
- Completed Program
- Detailed Genre
- Fantasy/Adventure
Video
Summary
• Worldview and Personality: Whilst appearing to be a mischievous troublemaker on the surface, this ‘young guardian spirit’ actually loves humans and warmly watches over the weary daily lives of modern people.
• Approachable Redesign: Scary physical features such as horns and bulging eyes have been rebranded into a rounded, whimsical silhouette, portraying the character as an ‘affectionate friend you’d want by your side’.
• Symbolism and Function:
- Wall-hanging talisman: Inherits the traditional shamanic values of warding off disasters and banishing misfortune.
- The Beauty of Humour: Playfully satirising authority and hypocrisy, and healing the stresses of daily life through laughter.
• Approachable Redesign: Scary physical features such as horns and bulging eyes have been rebranded into a rounded, whimsical silhouette, portraying the character as an ‘affectionate friend you’d want by your side’.
• Symbolism and Function:
- Wall-hanging talisman: Inherits the traditional shamanic values of warding off disasters and banishing misfortune.
- The Beauty of Humour: Playfully satirising authority and hypocrisy, and healing the stresses of daily life through laughter.
Company Profile
Character Immersive Content
Sangsangjangsu
[Company Profile] Sangsangjangsu
1. Company Overview
Sangsangjangsu is a cultural content company that reinterprets unique heritage and everyday creative inspirations with a modern sensibility, proposing a diverse range of IP (Intellectual Property) contents that cross the boundaries of genres.
2. Vision & Slogan
"Turning Imagination into Reality, Bringing Culture into Everyday Life" We prove the value of possibility by transforming small ideas born from imagination into tangible content. Our goal is to deliver new joy to the public's daily lives through original storytelling that bridges tradition and modernity, as well as physical and digital realms.
3. Core Business & Key Competencies
IP Planning & Development: We develop original character designs and storytelling content featuring unique worldviews, inspired by various themes including Korean traditional cultural heritage.
Multimedia Content Expansion: We visualize character universes using AI and various digital tools, while planning and expanding convergence content that transcends media boundaries.
Global Market Presence: Based on our experience in manufacturing traditional-themed character merchandise and exporting to the UAE, we are actively pursuing and expanding our presence in the global market.
1. Company Overview
Sangsangjangsu is a cultural content company that reinterprets unique heritage and everyday creative inspirations with a modern sensibility, proposing a diverse range of IP (Intellectual Property) contents that cross the boundaries of genres.
2. Vision & Slogan
"Turning Imagination into Reality, Bringing Culture into Everyday Life" We prove the value of possibility by transforming small ideas born from imagination into tangible content. Our goal is to deliver new joy to the public's daily lives through original storytelling that bridges tradition and modernity, as well as physical and digital realms.
3. Core Business & Key Competencies
IP Planning & Development: We develop original character designs and storytelling content featuring unique worldviews, inspired by various themes including Korean traditional cultural heritage.
Multimedia Content Expansion: We visualize character universes using AI and various digital tools, while planning and expanding convergence content that transcends media boundaries.
Global Market Presence: Based on our experience in manufacturing traditional-themed character merchandise and exporting to the UAE, we are actively pursuing and expanding our presence in the global market.