KPOP VRZON
Immersive Content
- Year of Production
- 2019
- Detailed Genre
- Other
Video
Summary
Using SBS K-pop stars' intellectual property and incorporating KY Entertainment's MIDI technology into VRUNCH's VR singing room platform, users can sing along with their favorite K-pop stars in any virtual space.
Company Profile
Broadcasting Startup Immersive Content
VRUNCH
VRUNCH Inc., founded in 2017, is an immersive media company built on the philosophy of "Art & Tech," creating technology-driven digital content across AI, VR/AR/XR, and the metaverse.
Our core business is LBE (Location-Based Entertainment) VR — a next-generation immersive format in which groups of 4 to 10 visitors freely walk through a shared virtual world, using ordinary venues such as retail stores, pop-ups, and exhibition halls as VR arenas without dedicated facilities. VRUNCH owns the full technology stack for LBE VR, including photorealistic virtual space reconstruction based on AI and 3D Gaussian Splatting (3DGS), multi-user tracking and networked synchronization, and interactive content development, and is expanding this into fandom-oriented immersive experiences built on K-POP artist IP.
We have delivered large-scale immersive exhibitions where multiple visitors move and experience content together — including the Daejeon National Cemetery Memorial Future Hall and Baekje Royal
Our core business is LBE (Location-Based Entertainment) VR — a next-generation immersive format in which groups of 4 to 10 visitors freely walk through a shared virtual world, using ordinary venues such as retail stores, pop-ups, and exhibition halls as VR arenas without dedicated facilities. VRUNCH owns the full technology stack for LBE VR, including photorealistic virtual space reconstruction based on AI and 3D Gaussian Splatting (3DGS), multi-user tracking and networked synchronization, and interactive content development, and is expanding this into fandom-oriented immersive experiences built on K-POP artist IP.
We have delivered large-scale immersive exhibitions where multiple visitors move and experience content together — including the Daejeon National Cemetery Memorial Future Hall and Baekje Royal