MeMoMance
Broadcasting
- Year of Production
- 2023
- Content Type
- Web/Mobile Content
- Platform
- OTT Operator
- Target Age
- Family
- Quantity
- 15(min) 10Quantity Input
Video
Summary
Melmomance is a globally targeted romance IP
that has grown from an Indonesia-based fandom.
Centered on the relationship between a Korean man and a foreign woman,
it captures the intersection of cultural differences and emotional dynamics in a realistic way.
Leveraging the positive global perception of Korean men shaped by K-content,
along with strong fandom engagement,
the IP adopts a romance structure that resonates strongly with Southeast Asian audiences.
Season 1, produced as a reality format,
focused on the excitement and tension before a relationship begins,
successfully drawing strong attention and engagement from the fandom.
To expand the IP,
Season 2 was developed as a web drama,
evolving into a story-driven format that portrays the progression of the relationship.
With the rise of short-form content,
Season 3 was produced as a one-minute short-form drama,
representing a proactive response to changing platform environments and viewing behaviors.
While the format evolves across seasons,
Melmomance is designed to maintain a continuous emotional narrative between the characters.
Season 1 explores the anticipation before a relationship,
Season 2 follows the development of the relationship,
and Season 3 portrays the stagnation and emotional fatigue that can arise afterward.
Through this structure, the IP expands its narrative
based on the emotional stages of a relationship.
As a result, Melmomance goes beyond simple format transitions
and establishes itself as a romance IP
that evolves through a consistent emotional arc.
that has grown from an Indonesia-based fandom.
Centered on the relationship between a Korean man and a foreign woman,
it captures the intersection of cultural differences and emotional dynamics in a realistic way.
Leveraging the positive global perception of Korean men shaped by K-content,
along with strong fandom engagement,
the IP adopts a romance structure that resonates strongly with Southeast Asian audiences.
Season 1, produced as a reality format,
focused on the excitement and tension before a relationship begins,
successfully drawing strong attention and engagement from the fandom.
To expand the IP,
Season 2 was developed as a web drama,
evolving into a story-driven format that portrays the progression of the relationship.
With the rise of short-form content,
Season 3 was produced as a one-minute short-form drama,
representing a proactive response to changing platform environments and viewing behaviors.
While the format evolves across seasons,
Melmomance is designed to maintain a continuous emotional narrative between the characters.
Season 1 explores the anticipation before a relationship,
Season 2 follows the development of the relationship,
and Season 3 portrays the stagnation and emotional fatigue that can arise afterward.
Through this structure, the IP expands its narrative
based on the emotional stages of a relationship.
As a result, Melmomance goes beyond simple format transitions
and establishes itself as a romance IP
that evolves through a consistent emotional arc.
Company Profile
Broadcasting Character Other
neez.n Corp.
neez.n Corp. is a media content company that develops original IPs at the core of its business, spanning broadcast content and character IP, with strong potential for genre expansion and diversified revenue streams.
Starting from empathy and leading to immersion, we create compelling content (Make), connect fragmented media traffic into an integrated ecosystem (Connect), and foster emotional engagement between content, audiences, and creators (Share). Through this process, we generate value that goes beyond market needs (Create).
Leveraging our original IPs, neez.n produces and distributes broadcast content including variety shows, dramas, and short-form formats, while expanding character IPs globally through licensing and merchandising. Our key IPs and business portfolio include:
‣ Media Platform “Amelicano”: A K-culture community supported by a 1.1M fanbase in Indonesia
‣ Production Label “Karamel Studio”: An original content production label connecting ‣ Korea and Indonesia through 소재-driven storytelling
‣ Character IP “Gaeguneez”: A core character asset expanding into the global subculture market
Character IP “RARAMEL”: A visual-driven lifestyle character brand originating from the 1.1M fanbase of the Amelicano platform in Indonesia
Based on this portfolio, neez.n continues to unlock differentiated opportunities across licensing, content, and commerce in key Asian markets.
Starting from empathy and leading to immersion, we create compelling content (Make), connect fragmented media traffic into an integrated ecosystem (Connect), and foster emotional engagement between content, audiences, and creators (Share). Through this process, we generate value that goes beyond market needs (Create).
Leveraging our original IPs, neez.n produces and distributes broadcast content including variety shows, dramas, and short-form formats, while expanding character IPs globally through licensing and merchandising. Our key IPs and business portfolio include:
‣ Media Platform “Amelicano”: A K-culture community supported by a 1.1M fanbase in Indonesia
‣ Production Label “Karamel Studio”: An original content production label connecting ‣ Korea and Indonesia through 소재-driven storytelling
‣ Character IP “Gaeguneez”: A core character asset expanding into the global subculture market
Character IP “RARAMEL”: A visual-driven lifestyle character brand originating from the 1.1M fanbase of the Amelicano platform in Indonesia
Based on this portfolio, neez.n continues to unlock differentiated opportunities across licensing, content, and commerce in key Asian markets.