Pinocchio

SBS International is the U.S. subsidiary of SBS Media Group (Seoul Broadcasting System), one of South Korea’s premier broadcasters and a global powerhouse in Korean content. Since 1992, we’ve presented SBS’s top-rated dramas, variety shows, and major sporting events to American audiences through five nationally distributed TV channels—SBS HD, SBS PLUS, SBS STAR, SBS, and SBS LifeS. Our reach spans over 13 million households via terrestrial TV and major MVPDs, including DIRECTV, Spectrum, and Verizon FiOS, with a growing presence in Latin America through Spanish-dubbed content distributed across 18 TV stations in 14 countries. We also hold U.S. broadcast rights for KLPGA and other high-profile sports events. In addition, we actively license formats from SBS’s extensive IP library for adaptation across U.S., Canada, and Latin America, expanding the global reach of K-content through localized storytelling.

With an extensive library of premium SBS scripted and unscripted IPs, ranging from timeless classic dramas to the award-winning dramas, reality, documentary, and entertainment formats, SBS International powers premium K-Contents across Americas.