Pokori Friends
Character
- Year of Production
- 2023
- Content Type
- Character
- Target Age
- all
- Product Type
- Others
- Production Stage
- IP
- Detailed Genre
- Fantasy/Adventure
Summary
"Pokori Friends" is a character brand based on original artwork from the brand "slowcoaster," built on illustrator Yislow's signature style of vivid pastel colors and soft, rounded forms.
At the center of the brand is "Pokori," a giant squirrel whose source of strength is its fluffy, voluminous tail. Around Pokori, a cast of friends — the easygoing "Damsook," the trend-sensitive "Runji," the affectionate rabbit "Buddy," and the steadfast bush character "Deombul" — form relationships with one another, expanding the brand's world.
HNF signed an agency agreement for Pokori Friends in April 2023. Since then, the brand has built out its digital presence through an Instagram account, an official website, and KakaoTalk emoticons, while also expanding its offline business through pop-up stores both domestically and internationally, including at The Hyundai Seoul, IFC Mall, and Isetan department store in Japan.
At the center of the brand is "Pokori," a giant squirrel whose source of strength is its fluffy, voluminous tail. Around Pokori, a cast of friends — the easygoing "Damsook," the trend-sensitive "Runji," the affectionate rabbit "Buddy," and the steadfast bush character "Deombul" — form relationships with one another, expanding the brand's world.
HNF signed an agency agreement for Pokori Friends in April 2023. Since then, the brand has built out its digital presence through an Instagram account, an official website, and KakaoTalk emoticons, while also expanding its offline business through pop-up stores both domestically and internationally, including at The Hyundai Seoul, IFC Mall, and Isetan department store in Japan.
Company Profile
Character
HNF CORPORATION
HNF Co., Ltd. is a character marketing group dedicated to the motto of “Character Merchandising.” The company provides a one-stop service covering the entire value chain, from storytelling and content planning to investment, product development, manufacturing, distribution, and sales.
Through collaborations with Kakao Friends and many leading companies in the IT, gaming, and media industries, HNF continuously creates new character-based business opportunities while actively investing in research and development to expand the value of character IP.
Starting as a licensee, HNF has built strong partnerships with well-known character IPs including Kakao Friends. The company has since expanded its business into IP agency services, currently representing four character IPs — Ganadi, Nunussi, Pokori Friends, and Gomajju — and working to grow their brand value and business potential.
With strategic planning and strong execution capabilities that maximize the storytelling and brand value of
Through collaborations with Kakao Friends and many leading companies in the IT, gaming, and media industries, HNF continuously creates new character-based business opportunities while actively investing in research and development to expand the value of character IP.
Starting as a licensee, HNF has built strong partnerships with well-known character IPs including Kakao Friends. The company has since expanded its business into IP agency services, currently representing four character IPs — Ganadi, Nunussi, Pokori Friends, and Gomajju — and working to grow their brand value and business potential.
With strategic planning and strong execution capabilities that maximize the storytelling and brand value of