The Hunter on the 51st floor
Immersive Content
- Year of Production
- 2025
- Detailed Genre
- Broadcasting
Video
Summary
Minsu, a former special forces mercenary, now lives on the streets of Seoul.
One night near Seoul Station, a mysterious black van pulls up. A man offers him a one-night job: a social experiment, paying 300,000 won. With nothing to lose, Minsu and several others accept.
They are taken to a sealed room on the 30th floor of an unknown building. Inside, a lavish feast awaits. Starving, they eat without question — but the room has no windows, only CCTV cameras watching from every angle.
Then, a drone descends from the ceiling.
Gunshots ring out. One man drops. Panic sets in as the drone opens fire indiscriminately.
The hunt has begun.
Why were they brought here?
Who is behind this deadly game?
And what secrets lie on the 51st floor — where the true hunters wait?
One night near Seoul Station, a mysterious black van pulls up. A man offers him a one-night job: a social experiment, paying 300,000 won. With nothing to lose, Minsu and several others accept.
They are taken to a sealed room on the 30th floor of an unknown building. Inside, a lavish feast awaits. Starving, they eat without question — but the room has no windows, only CCTV cameras watching from every angle.
Then, a drone descends from the ceiling.
Gunshots ring out. One man drops. Panic sets in as the drone opens fire indiscriminately.
The hunt has begun.
Why were they brought here?
Who is behind this deadly game?
And what secrets lie on the 51st floor — where the true hunters wait?
Company Profile
Broadcasting Animation Immersive Content
A.PEN Inc.
Apen is a platform that discovers globally scalable story IP through data.
Apen Inc.
A content-tech startup that leverages AI and data analytics to discover story IP early and scale it globally
Operator of the proprietary platform “One Minute Go”
■ Service Overview
A short-form story platform featuring stories under 1 minute, completed within up to 5 episodes
A new reading experience where users consume stories in webtoon-style, scrollable scene (cut)-based format
AI automatically converts stories into film-ready scripts, enabling seamless expansion into video content
■ Core Technology
Collects cut-level user behavior data (e.g., retention time, drop-off points) from global users
Analyzes immersion patterns and hit potential independent of language and cultural differences
Builds a global data pipeline connecting creation → consumption → data → AI learning → IP selection
■ Global Competitiveness
Ultra-short, complete story format lowers language barriers and enables rapid global distribution
Scalable across multi-language and multi-cultural markets using a unified data structure
Expands content supply through global creator participation
Enables validated IP to scale into OTT, video, webtoon, and other global content markets
■ Differentiation
Existing platforms: rely on post-performance metrics (views, revenue)
One Minute Go: enables pre-validation of IP using user behavior data
Not just a content distribution platform, but an integrated IP discovery and growth infrastructure
■ Business Model
Global B2C revenue through paid content and subscription models
Monetization through IP expansion into video, webtoon, and other secondary content markets
B2B SaaS model providing AI-powered tools for creators globally
■ Vision
Transform the content industry into a data-driven global IP ecosystem
Build a scalable infrastructure to discover and grow story IP across languages and markets
Apen Inc.
A content-tech startup that leverages AI and data analytics to discover story IP early and scale it globally
Operator of the proprietary platform “One Minute Go”
■ Service Overview
A short-form story platform featuring stories under 1 minute, completed within up to 5 episodes
A new reading experience where users consume stories in webtoon-style, scrollable scene (cut)-based format
AI automatically converts stories into film-ready scripts, enabling seamless expansion into video content
■ Core Technology
Collects cut-level user behavior data (e.g., retention time, drop-off points) from global users
Analyzes immersion patterns and hit potential independent of language and cultural differences
Builds a global data pipeline connecting creation → consumption → data → AI learning → IP selection
■ Global Competitiveness
Ultra-short, complete story format lowers language barriers and enables rapid global distribution
Scalable across multi-language and multi-cultural markets using a unified data structure
Expands content supply through global creator participation
Enables validated IP to scale into OTT, video, webtoon, and other global content markets
■ Differentiation
Existing platforms: rely on post-performance metrics (views, revenue)
One Minute Go: enables pre-validation of IP using user behavior data
Not just a content distribution platform, but an integrated IP discovery and growth infrastructure
■ Business Model
Global B2C revenue through paid content and subscription models
Monetization through IP expansion into video, webtoon, and other secondary content markets
B2B SaaS model providing AI-powered tools for creators globally
■ Vision
Transform the content industry into a data-driven global IP ecosystem
Build a scalable infrastructure to discover and grow story IP across languages and markets