The Incognito Princess
Cartoon
- Year of Production
- 2024
- Content Type
- Mobile Online (Scroll View)
- Target Age
- All
- Quantity
- 120
Video
Summary
“The Incognito Princess” is a romantic comedy fantasy about a devoted fangirl who reincarnates as her favorite character’s sworn enemy—and fights to change his tragic fate.
After dying in an accident in the real world, the protagonist awakens as Agnes Saint, the notorious villainess from her beloved novel. Knowing that her “bias,” Kyle Gray, will meet a tragic end, she hides her true feelings and identity while secretly paving his way to happiness. Blending sharp humor, heartfelt romance, and the fresh concept of “incognito fangirling,” the series resonates deeply with readers worldwide.
Since its Japanese launch on Piccoma in May 2024, the series has generated over KRW 220 million in sales. It has since expanded to major platforms in China, North America, Southeast Asia, and Europe, amassing impressive viewership—74.96M in China, 7.06M in North America, 1.2M in Indonesia, and 330K in France. Domestically, the webtoon has surpassed 12.31M cumulative views, with the original web novel reaching 10.33M views, and total revenue exceeding KRW 620 million as of June 2025.
With its original “Otaku Princess + Incognito Fangirl” premise and captivating characters, The Incognito Princess is primed for cross-media expansion into animation, live-action drama, merchandise, and games, while its fandom-driven storytelling offers strong potential for sustained growth in the global IP market.
After dying in an accident in the real world, the protagonist awakens as Agnes Saint, the notorious villainess from her beloved novel. Knowing that her “bias,” Kyle Gray, will meet a tragic end, she hides her true feelings and identity while secretly paving his way to happiness. Blending sharp humor, heartfelt romance, and the fresh concept of “incognito fangirling,” the series resonates deeply with readers worldwide.
Since its Japanese launch on Piccoma in May 2024, the series has generated over KRW 220 million in sales. It has since expanded to major platforms in China, North America, Southeast Asia, and Europe, amassing impressive viewership—74.96M in China, 7.06M in North America, 1.2M in Indonesia, and 330K in France. Domestically, the webtoon has surpassed 12.31M cumulative views, with the original web novel reaching 10.33M views, and total revenue exceeding KRW 620 million as of June 2025.
With its original “Otaku Princess + Incognito Fangirl” premise and captivating characters, The Incognito Princess is primed for cross-media expansion into animation, live-action drama, merchandise, and games, while its fandom-driven storytelling offers strong potential for sustained growth in the global IP market.
Company Profile
Character Cartoon Other
StoryZAK
StoryZAK is a global content studio specializing in the creation, distribution, and commercialization of competitive story IPs, focusing on web novels and webtoons.
Leveraging Daewon Media Group’s IP network and strong partnerships with major domestic and international platforms, we produce diverse works across genres through dual-content projects with top-tier authors, original IP development, and novel-to-comic adaptations.
Our titles have successfully launched in Japan, North America, and Europe, with active expansion into animation, games, merchandise, and other cross-media ventures—realizing our vision to “create the best stories and deliver joyful, meaningful content experiences worldwide.”
Create the Best Stories!
StoryZAK.
Leveraging Daewon Media Group’s IP network and strong partnerships with major domestic and international platforms, we produce diverse works across genres through dual-content projects with top-tier authors, original IP development, and novel-to-comic adaptations.
Our titles have successfully launched in Japan, North America, and Europe, with active expansion into animation, games, merchandise, and other cross-media ventures—realizing our vision to “create the best stories and deliver joyful, meaningful content experiences worldwide.”
Create the Best Stories!
StoryZAK.