The Snack Factory
Immersive Content
- Year of Production
- 2026
- Detailed Genre
- Other
Summary
Core Summary
An interactive media art experience that responds to visitors’ movements in real time. When visitors enter the space, the snack factory comes to life, with its production lines changing according to their movements and gestures. Designed to operate through body movement alone, without language-based instructions, the experience is accessible across ages, nationalities, and languages.
Detailed Introduction
〈Snack Factory〉 is an original interactive media art IP planned and produced by Lanael. Its core concept is to transform visitors from passive viewers into active participants who operate the factory. When no one is present, the factory remains idle; once visitors enter and move, the production lines begin to operate.
The project was installed and operated at the Children’s Day event hosted by the Paju Book City Culture Foundation in May 2026. Lanael independently handled the entire process, from planning and content production to installation and on-site operation.
An interactive media art experience that responds to visitors’ movements in real time. When visitors enter the space, the snack factory comes to life, with its production lines changing according to their movements and gestures. Designed to operate through body movement alone, without language-based instructions, the experience is accessible across ages, nationalities, and languages.
Detailed Introduction
〈Snack Factory〉 is an original interactive media art IP planned and produced by Lanael. Its core concept is to transform visitors from passive viewers into active participants who operate the factory. When no one is present, the factory remains idle; once visitors enter and move, the production lines begin to operate.
The project was installed and operated at the Children’s Day event hosted by the Paju Book City Culture Foundation in May 2026. Lanael independently handled the entire process, from planning and content production to installation and on-site operation.
Company Profile
Startup Immersive Content
lanael.,Co.,Ltd
ㅇ Overview
• Lanael is an Art-Tech company that combines artistic creativity, technology, and space to create new artistic experiences.• Develops and implements media art, media façades, interactive content, and other technology-based experiences for cultural, tourism, public, and commercial spaces.
ㅇ Core Competencies
• Integrated Capabilities: In-house expertise across planning, production, technology implementation, directing, and on-site operation• Artistic Capabilities: Experience in media art production and direction, artistic content creation, and AI/CG production for film• Technology Capabilities: Professional development expertise in interactive content and digital media technologies• Commercialization Capabilities: Global business expertise based on the CEO’s experience in AI/IT product planning, technical support, overseas marketing, and international business development
ㅇ Vision
• Creating new artistic experiences and value by combining creativity and technology
• Lanael is an Art-Tech company that combines artistic creativity, technology, and space to create new artistic experiences.• Develops and implements media art, media façades, interactive content, and other technology-based experiences for cultural, tourism, public, and commercial spaces.
ㅇ Core Competencies
• Integrated Capabilities: In-house expertise across planning, production, technology implementation, directing, and on-site operation• Artistic Capabilities: Experience in media art production and direction, artistic content creation, and AI/CG production for film• Technology Capabilities: Professional development expertise in interactive content and digital media technologies• Commercialization Capabilities: Global business expertise based on the CEO’s experience in AI/IT product planning, technical support, overseas marketing, and international business development
ㅇ Vision
• Creating new artistic experiences and value by combining creativity and technology